Brioni Dresses Alpine Formula 1 Team in Tailored 2026 Looks

Brioni is dressing Alpine’s most visible moments in a new uniform language, with tailored looks reserved for the team’s key appearances and special events across the 2026 season. The centerpiece is the Soffio Blazer, a deconstructed, unlined double-breasted jacket in light cashmere hopsack that shifts the conversation from race-day branding to luxury workwear with real polish. It is the kind of tailoring that looks engineered rather than merely styled, built to move with the body while keeping a sharp shoulder line and a clean front.

The partnership was announced on April 28, 2026, as Alpine sat fifth in the 2026 FIA Formula One World Championship and had scored points at every Grand Prix so far. Alpine said the wardrobe was designed for a fast-paced, international environment, which is exactly where this kind of clothing has the most to prove. Flavio Briatore, Alpine’s executive adviser, said the team had been outsiders from the world of fashion when he first worked with Enstone in the late 1980s, and said Brioni would bring “a new level of style and sophistication” to Alpine’s global presentation.

Federico Arrigoni, Brioni’s chief executive, framed the collaboration as a meeting point between two disciplines built on exacting standards. He said Formula One attracts people who hold themselves to “uncompromising standards,” a description that fits Brioni’s own pitch neatly. The house says it was founded in 1945 and marked its 80th anniversary in 2025, and that heritage matters here. Brioni is not dressing Alpine in trend-driven flair; it is applying old-world tailoring discipline to a highly visible performance industry that now treats presentation as part of the product.

For Alpine, the deal sits inside a broader style strategy already taking shape. The team partnered with Castore in January 2025 for official teamwear from the 2025 season onward, and it has also worked with Perfect Moment on capsule collections in 2025 and 2026. With seven World Championships since the early 1990s and a new era under Formula One’s latest regulations, Alpine is using fashion partnerships to sharpen how the team looks when it is not in motion. Brioni’s role makes that message clearer: in modern motorsport, the suit is no longer a side note, it is part of the competitive image.