Corinthia Brussels launches bespoke tailoring suite with Pursuit Femmes

The sharpest part of Corinthia Brussels’ new tailoring offer is its convenience: clients can step into a hotel suite, sit down with Champagne and canapés, and leave the hard part to Pursuit Femmes. The Tailoring Suite, available to hotel guests and outside visitors by appointment, brought made-to-measure dressing into a private, appointment-only setting that feels designed for executives who want precision without the friction of a traditional atelier.

The process was built for discretion and speed. Clients booked three to 14 days in advance, filled out a short questionnaire about style preferences and intended use, then met the Pursuit Femmes team in one of the hotel’s suites, where a curated selection of fabrics and measurement samples was brought in for the fitting. The finished garment arrived weeks later, with fittings and adjustments available on request. For anyone used to squeezing tailoring into a lunch break, the model was a tidy reminder that high-end workwear is increasingly being sold as time saved, not just fabric upgraded.

Pursuit Femmes, founded five years ago by Joy van der Heijden, Jill van der Heijden and their mother, Angélique van Gils, is a fourth-generation family business with menswear roots and a clear point of view about what modern tailoring should offer. The house specializes in fully customizable made-to-measure garments, letting clients choose fabric, cut, details, lining and button style, with an optional personal quote stitched inside the collar. That level of control is exactly what makes the service relevant to business travelers and polished dressers alike: the garment is not simply altered, it is built around the way the wearer actually moves, works and appears in public.

The brand’s client list helps explain the appeal. Pursuit Femmes has dressed Esther Perel and Lost Frequencies, and it has developed bespoke uniform programs for corporate clients including Porsche. That crossover between personal wardrobe and company dress codes is where the category gets interesting. Tailoring is no longer confined to the old idea of the fitting room as a destination. It is becoming a service that can be delivered where clients already are, whether that is an office, a restaurant or, now, a hotel suite.

At Corinthia Brussels, the Tailoring Suite was the first offering under the property’s Curated Experiences initiative, which aims to connect guests with Belgian craft, culture and creativity through local partnerships. The hotel’s mix of Under the Stairs, Le Petit Bon Bon, Palais Royal and Coutume already positioned it as a showcase for contemporary Belgian taste. Adding bespoke tailoring to that ecosystem pushed the idea further: for the modern work wardrobe, the most relevant luxury may be privacy, fit and a fitting room that comes to you.