Gillette Venus, Rifle Paper Co. Launch Fourth Target-Exclusive Floral Razor Collection

Gillette Venus and Rifle Paper Co. debuted their fourth limited-edition shave collection at Target this spring, anchoring the collaboration around Anna Bond's hand-painted Dahlia florals, a motif the Rifle Paper Co. co-founder and CEO originally drew from a vintage wallpaper pattern. The result is a collection that treats a razor handle the way Bond typically treats a greeting card or journal cover: intricate brush strokes, colorful blooms, and a deliberate sense that the object in your hand deserves to be beautiful.

The collection spans four Venus razors and shave prep products and introduces two new SKUs alongside returning favorites. The Venus Pubic Hair & Skin Razor and a Soothing Shave Oil make their debut in this launch, while the Venus ComfortGlide White Tea Razor and Extra Smooth Sensitive Razor carry over from previous iterations. A modular design allows mixing and matching across the product lineup, which gives the collection more flexibility as a gift than a single-product bundle would.

Isabel Pimentel, Brand Vice President of Gillette Venus North America, framed the collaboration in functional as well as aesthetic terms. "Common shaving concerns like redness, dryness and razor bumps are often the result of using products that aren't designed for specific hair and needs," Pimentel said. "With this partnership, we're bringing together trusted performance and thoughtful design, proving you don't have to choose between results and self-expression."

Bond's perspective is more personal. "This fourth collaboration is centered on Dahlia, a hand-painted floral of ours that feels quintessentially spring," she said. "This collection is bright and fresh, and will hopefully add some color into your everyday routine as the warmer season begins."

The crossover appeal here is real. Rifle Paper Co. has spent more than a decade building a devoted following around Bond's illustration work, and that audience skews toward people who already believe everyday objects are worth caring about. Bringing that sensibility to a shave routine, a category that rarely gets this level of design attention, is the kind of pairing that photographs well and gifts better.

The Venus + Rifle Paper Co. Collection is available exclusively at Target, both in stores and on Target.com, and carries a limited-edition designation. Pricing was not disclosed in the launch materials. The introduction of the Pubic Hair & Skin Razor as part of this collaboration is notable: it signals Venus expanding its product focus beyond the traditional leg razor category and using a high-visibility design partnership to introduce that SKU to new buyers rather than burying it in a functional launch.

Three prior collections exist in this partnership, which means there is already a collector dynamic at play for anyone who has been following the collaboration since its first iteration.