Bulgari Celebrates Icons Minaudières Collection With Star-Studded LA Soirée
Bulgari and Cultured magazine gathered Storm Reid, Maika Monroe, and Camila Mendes at Chateau Marmont's Penthouse 64 to fete minaudières too small for a smartphone.

Penthouse 64 at the Chateau Marmont has hosted enough Hollywood mythology to fill several memoirs, which made it the fitting backdrop for Bulgari's Icons Minaudières celebration on April 1. Co-hosted with Cultured magazine, the seated dinner brought together an industry-spanning crowd to mark a collection that Creative Director of Leather Goods and Accessories Mary Katrantzou conceived specifically around the idea of carrying meaning rather than possessions.
The evening's guest list leaned sharply into entertainment and fashion: actors Camila Mendes, Storm Reid, Maika Monroe, Dree Hemingway, Supriya Ganesh, Adeline Rudolph, and Cazzie David gathered in a low-lit interior draped with red candles and flowers by Bia Blooms, the balcony opening onto sweeping views of the LA skyline. The dinner was co-hosted by Cultured editor-in-chief Sarah Harrelson alongside Katrantzou herself. Mendes arrived with her fiancé Rudy Mancuso and wore a Mimchik magnolia side-slit gown styled by Molly Dickson, accessorizing with a Bulgari mini top-handle bag and Divas' Dream earrings and bracelet. Reid came in Cult Gaia's fall 2026 ready-to-wear with a Bulgari Serpenti Forever shoulder bag, Serpenti earrings, and a coordinated bracelet and ring, the full look assembled by stylist Jason Bolden. Monroe chose a Saint Laurent strapless black dress and let Bulgari's signature Tubogas jewelry carry the evening.
The collection itself is the kind of object that justifies a dinner. Icons Minaudières reimagines Bulgari's five foundational symbols, Monete, Serpenti, Tubogas, Divas' Dream, and Bulgari, as limited-edition evening pieces available in two sizes, neither of which is large enough to hold a smartphone. That constraint is entirely intentional on Katrantzou's part. "Each minaudière was conceived not simply to hold objects," she said at the collection's unveiling, "but to hold meaning, blending high craftsmanship with cultural storytelling." The construction methods bear that ambition out: each piece involves lost-wax molding, hand-enameled painting, and pavé setting, placing them closer to the high jewellery workbench than the accessories floor.

The campaign launched in January, starring a deliberately intellectual roster of five women: supermodel Linda Evangelista, novelist Chimamanda Ngozi Adichie, actor Kim Ji-won, architect Sumayya Vally, and Oscar-nominated actor Isabella Rossellini. Each fronted a different icon and contributed a miniature book designed to fit inside her minaudière, which means the pieces arrive with literary content as part of their architecture. It is a rare instance of a luxury accessory with a built-in narrative rationale, and it grounds the collection's collectible positioning in something more durable than trend.
Mendes, for her part, posted to Instagram the following day with a detail that cut through all the campaign strategy cleanly: she had spent the entire evening learning she had been mispronouncing "Bulgari" her whole life. For a house building its next chapter on the idea that objects should carry culture, that kind of genuine discovery, even a phonetic one, is exactly the point.
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