Kith and On Launch Multi-Year Partnership Celebrating 15 Years of Style

Fifteen years into its New York run, Kith marked the milestone not with a retrospective but with a forward-looking commitment: a multi-year partnership with Swiss performance brand On, launched through the Kith for On Spring 2026 collection. The two brands released the full collection globally on March 6 at 11 AM across New York, London, Paris, and Tokyo time zones, making it available in stores, online, and through the Kith app.

The headline product is a pair of silhouettes that have never existed before. The K-Tech 1 and K-Tech 2 represent the first time Kith and On have built completely original shoes together, rather than reworking existing On models. The K-Tech 1 is the performance-focused option, built on all-new Cloudswift® tooling with On's CloudTec® cushioning and a dual-density Helion™ foam midsole underneath. Engineered mesh uppers and synthetic suede overlays sit above a custom Kith Monogram treaded outsole designed for grip and stability. It comes in three colorways: Black, Tofu, and Tofu & Sea Moss. The K-Tech 2 shifts toward lifestyle wear, using open mesh underlays and synthetic suede overlays for breathability, and arrives in White & Real Teal, Thorn & Ganache, and Spirulina & Barley. Both silhouettes are exclusive to the partnership.

Beyond footwear, the brands reworked On's Core running collection into a full co-branded apparel range for men and women, including jackets, tees, tanks, sports bras, shorts, and pants finished in Kith's signature color palette with On and K-Tech branding throughout. Accessories, specifically the Lightweight 2.0 Cap in Black and White and the Waist Pack Lite 2L, landed early through Kith's Monday Program ahead of the main drop.

The partnership extends well past product. Kith launched the Kith Run Team, a New York City-based running group built with local coaches and community voices. The team began training in February 2026 and is scheduled to compete in a New York half-marathon in April, giving the collaboration a tangible presence in the running community rather than limiting it to a retail moment.

The campaign that introduced all of it leaned into storytelling over spectacle. A cinematic hero film opens on an elderly man running across the Brooklyn Bridge at dawn, weaving through New York City while sharing reflections on movement and memory. "Somewhere along the road I realized, travel isn't measured in miles, but in memories, in unfamiliar faces, in days when I woke up somewhere new," he says, before the film closes with him standing on a cliff at sunset. The imagery frames the partnership as something with longevity built in, which is precisely the point. A multi-year deal, a run team training for actual races, and two original shoe designs suggest Kith is treating performance running as a destination, not a detour.