Sephora One-Day Beauty Deals Offer Up to 50% Off Bestsellers

Fifty percent off Sunday Riley, Fenty Beauty, and Charlotte Tilbury sounds like the kind of sale that only happens twice a year. It does, and the spring window is open right now.

Sephora's One-Day Deals event, running through March 26 (some sources cite March 27, so confirm the final date on Sephora.com before planning your last-day haul), rotates a fresh set of discounts every 24 hours across skin care, makeup, hair care, and body care. The structure mirrors Ulta's 21 Days of Beauty, which is not a coincidence. The sale was created specifically to compete with Ulta's flagship event, and for three years running Sephora has countered Ulta's daily drops with matching 50% offers of its own. As TheKrazyCouponLady put it: "Literally as soon as Ulta drops their deals, Sephora puts out matching 50% off deals of their own."

The practical advantage of shopping Sephora's version is shipping. Sephora offers free shipping with no purchase minimum, while Ulta requires a $35 threshold. For someone picking up a single discounted item, that difference is real money.

The event runs in Sephora stores, on Sephora.com, and at Sephora at Kohl's locations, and it happens twice annually, once in the spring and once in the fall. Not every product from a given brand is discounted; only specific SKUs rotate into the daily deal slot, so checking the site each morning matters if you have something particular in mind.

Three products are currently among the highlighted daily picks. The Sunday Riley Auto Correct Eye Cream contains caffeine and ginseng to reduce the appearance of dark circles, watermelon extract to hydrate the under-eye area, and lutein, which Sunday Riley says helps protect skin from developing fine lines. The Benefit Cosmetics Goof Proof Waterproof Brow Pencil uses a soft tip to create natural-looking brows, lasts up to 12 hours according to the brand, and comes in 12 shades. The IGK Good Behavior Spirulina Protein Smoothing Spray is designed to mimic the results of a keratin treatment, with polymer bonds for glossiness and a secondary use as a heat protectant.

Beyond the daily rotating offers, Sephora is also running week-long discounts on select items simultaneously, which gives some products a longer purchase window. Other brands appearing in the sale's rotation include Tarte, Drybar, Too Faced, The Inkey List, Shiseido, Ole Henriksen, and Touchland.

The event began under the name "Oh Snap" before Sephora rebranded it ahead of 2024. The spring 2026 run opened March 6, meaning roughly a week of deals remain, with sellouts a real possibility given the 24-hour urgency built into the format.