Breezm launches custom 3D printed sunglasses for activewear consumers

Breezm pushed its custom eyewear system into activewear with Motion, a 3D printed sunglasses line built around the same scan-to-fit workflow that made its glasses business stand out. The Korean company uses laser powder bed fusion for its frames, then feeds face scans from its app and in-store fitting process into a matching system that can turn a customer’s head shape into about 1,200 data points. That is the difference 3D printing makes here: not just a frame in a different color, but a pair of sunglasses shaped around a specific face.

The Motion collection was designed for movement, with wraparound silhouettes and grip-enhanced temples aimed at keeping the frames secure during hiking, boating and racket sports. Breezm launched the line in two styles, Forte and Brio, and paired them with matte earth-tone finishes such as Mocha, Deep Forest and Charcoal. The price lands at $238 with prescription lenses included, which puts Motion in premium territory without straying into the kind of custom optical pricing that usually scares people off.

Breezm was co-founded in 2017 by Zenma Park and Wooseok Sung, and a Harvard Business School case described the company as a vertically integrated direct-to-consumer eyewear business that brought in $4.5 million in revenue in 2022. That matters because Motion is not a one-off design experiment. It is the consumer-facing extension of a model that already ties together facial scanning, AI-assisted frame matching and in-house production, with Breezm’s own 45-day assurance and return policy helping take some of the risk out of ordering custom eyewear online.

The company has been building toward this move for a while. Breezm’s U.S. app rollout was reported in 2024, and Vision Monday said the app supports custom-fit eyewear and lens options that include sunglasses and light-responsive lenses. A Korean business report said Breezm had grown to 13 locations in South Korea and opened a U.S. flagship in New York City, which suggests Motion arrived as part of a wider push into the American market rather than as a standalone drop.

Founder Park has also pointed to a basic fit problem that mass-market eyewear still misses, saying many standard models are designed around Caucasian facial structure and can slip on other wearers. That is the real pitch behind Motion. The collection takes a process usually associated with prototypes and one-off parts, then uses it to solve a retail problem people feel every summer when their sunglasses slide, pinch or never sit quite right.