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Bath & Body Works unveils 92-product Disney Princess collection; early access Feb. 12

Bath & Body Works launches a 92-product Disney Princess collection with rewards-member app early access Feb. 12; public release in the U.S. and Canada Feb. 13.

Jamie Taylor3 min read
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Bath & Body Works unveils 92-product Disney Princess collection; early access Feb. 12
Source: disneyparksblog.com

Bath & Body Works is rolling out a 92-product Disney Princess collection, and rewards members get first dibs via the Bath & Body Works app on Feb. 12 before the full U.S. and Canada launch in stores and online on Feb. 13. The drop expands the company’s Princess collaboration with five all-new fragrances, returning fan favorites, and a broad range of bath, body, and home items that matter to collectors, gift buyers, and makers who use branded scents in their own bath bomb recipes.

The assortment includes fragrance mists, fine fragrance mists, body wash, body lotion and body cream, three-wick candles and castle-style candle pedestals, Wallflower diffusers and plugs, lip products and mini fine fragrance mist gift sets, hand sanitizers and PocketBacs, backpacks, and decorative collectible accessories. Bath & Body Works describes the offering as “The 92-product assortment” that brings princess-inspired designs to everyday routines, and Disneyparksblog calls out Life’s a Fairytale specifically: “Life’s a Fairytale, a special scent designed to capture the essence of happily ever after.”

Fragrance storytelling is central to the collection. The launch introduces five new fragrances inspired by Aurora, Mulan, Rapunzel, and Snow White, plus the Life’s a Fairytale scent, while Belle and Tiana return from the previous release. E! Online supplies scent notes for several items: Mulan blends magnolia blossoms, radiant apricot, and fresh waters; Rapunzel pairs sundrop flower with rich nectar and golden musk; Tiana (returning) features delicate water lily and amber with shimmering woods and fruity, floral accents; Life’s a Fairytale melds charming berries, whimsical florals, and warm kingdom woods. USA TODAY frames the collection as drawing inspiration from the stories of six Disney Princess characters, Aurora, Belle, Mulan, Rapunzel, Snow White, and Tiana, while the five new fragrances plus the special Life’s a Fairytale scent make up the newest chapter of the collaboration.

Rewards-member early access is offered through the Bath & Body Works app on Feb. 12; USA TODAY reports the app window opens at 6 a.m. ET / 3 a.m. PT. Early access descriptions vary by outlet, but multiple reports say the app sale will include select items and specifically the full Life’s a Fairytale assortment, with some outlets noting the 3-wick candle pedestal and mini fine fragrance mist gift set eligible for early purchase. MiceChat, covering the launch event held at Walt Disney’s Storybook Mansion in the Hollywood Hills, provided pricing examples: PocketBacs at $1.95 and a castle candle pedestal at $125, noting prices range across the collection.

Liz Shortreed, senior vice president of Disney Consumer Products, framed the partnership with Bath & Body Works as an everyday expression of Disney stories: “Through our collaboration with Bath & Body Works, we’re translating the distinct spirit of each Princess into fragrances and designs fans can enjoy every day.” USA TODAY also quoted Shortreed saying the “collaboration marks a special moment in our ongoing journey to weave the Disney Princess story into everyday lives by celebrating more beloved, fan-favorite characters in unique ways.” Disneyparksblog adds a marketing note that the collection “captures the promise of happily ever after, celebrating the magic, hope, and adventure found in every Disney Princess’s story.”

Practical next steps: use the app if you want early access, set an alarm for 6 a.m. ET / 3 a.m. PT on Feb. 12, and build a wishlist ahead of the public Feb. 13 launch in the U.S. and Canada. SheKnows warns some items sold out during early access in the prior drop, so plan for high demand. International rollout begins in mid-March with a target to reach more than 40 markets by year-end, as reported by USA TODAY. For bath bomb creators and scent-stackers, Life’s a Fairytale offers a ready-made fruity-floral-woods base to pair with returning Princess favorites for themed fizz and gift-ready bath sets.

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