Lush brings free bath bomb making to Wimbledon Big Screen event
Free tennis on The Piazza now comes with a July 4 Lush bath bomb session, plus brand pop-ups, samples and a rain-plan screen at Wimbledon Quarter.
Merton Council’s Wimbledon Championships Big Screen opened on The Piazza with free outdoor screenings, deck chairs and a July 4 Lush bath bomb-making session folded into the fortnight. The screen runs from June 29 through July 12, giving Wimbledon crowds a public place to watch the championship without buying a ticket.
Lush’s activation lands right in the middle of that open-air setup. Love Wimbledon says the brand will host free bath bomb making on July 4, and anyone who wants a spot has to sign up at the Lush store on Wimbledon Bridge, where space is limited. The shop is at 5 Wimbledon Bridge, London SW19 7NH, and Lush describes it as partially wheelchair accessible, which makes the sign-up point as practical as the event itself.
The brand fit is obvious. Lush calls itself the inventor of the bath bomb and the home of bath art, and this kind of hands-on session turns that claim into something people can actually do in the middle of a tennis day out. Instead of just watching matches on a screen, families and casual fans get a short activity that adds a takeaway, a photo moment and a reason to step away from the chairs and wander the site.
The Big Screen also brings more than one branded stop. Love Wimbledon says the Piazza will feature brand pop-ups and free samples throughout the fortnight, with Rituals, Bombay Delight, Rosa’s Thai and Nando’s among the names on site. La Roche-Posay sponsors the Big Screen experience, and anyone trying to dodge bad weather can watch the matches on the indoor screen at Wimbledon Quarter instead.
Merton Council has folded the event into its wider Summer of Sport Big Screens program, part of its aim to make the borough London’s first Borough of Sport. That gives the Wimbledon screen a bigger role than a simple viewing area: it is being used as a summer meeting point where tennis, sampling and local retail all sit in the same square. For a neighbourhood already packed with championship traffic, the mix turns a passive watch party into a free, shareable outing with a bath bomb in the middle of it.
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