Lush Yoshi Egg Bath Bombs Spark Backlash After Red Fire Flower Variant Alarms Parents

Lush recently released a Yoshi-themed bath bomb to promote The Super Mario Galaxy Movie, which opens April 1. The concept is genuinely clever on paper: drop the spotted egg into the tub and it reveals one of four colorful, collectible shower gummies, each loaded with essential oils. Hidden inside, there are collectible shower gummies resembling power-ups from iconic Mario games, including green mushrooms, golden coins, and red fire flowers. The problem is that last one.

While customers seem to enjoy the eggs packed with mushrooms and coins, the red fire flower version is drawing attention for all the wrong reasons. When the fire flower variant dissolves, it floods the bathwater with bright red dye — and the videos of it happening have spread fast across TikTok and Facebook. One video with over 475,000 likes and 2,000 comments is captioned: "We got the Giant Yoshi bath bomb from Lush and now our kids are traumatized forever." Parents have been reporting reactions online, and the backlash has been swift.

Just how alarmed are some buyers getting? According to Polygon's coverage of the social media response, "the people with the fire flowers? They're calling the police, judging from videos posted on social media."

The collection became available to consumers on March 10, 2026. Lush teamed up with Universal Products & Experiences, Illumination, and Nintendo for the limited-edition collection inspired by The Super Mario Galaxy Movie, which arrives in UK cinemas on April 1, 2026. The Yoshi Egg is the centerpiece of the line, priced at $16 each, or nearly $20 once tax is factored in. Polygon noted that the size of the egg and the reusable nature of the gummies inside are "supposed to justify that price tag."

The gummies themselves are bath-use products loaded with essential oils meant to hydrate skin, so there is a real value proposition for anyone lucky enough to crack open a mushroom or coin variant. The fire flower, though, is a different experience entirely — one that does not read as a spa product when it hits the water.

On March 9, 2026, it was revealed that Donald Glover had joined the cast of the film, voicing Yoshi. The newly announced cast also includes Luis Guzmán as Wart and Issa Rae as Honey Queen. Given that Glover is now the voice of the very character being "hatched" apart in Lush storefronts and bathroom tubs across the country, the timing of the backlash carries its own irony — the character's big movie debut is still a week away, and Yoshi is already trending for looking like a crime scene.

No official statement from Lush or Nintendo addressing the fire flower reaction has been issued as of publication. Given that the film hits theaters April 1 and the collection is still live on Lush's website, the brand has plenty of reason to get ahead of the conversation quickly.