BIGGBY Coffee Posts Improved 2025 Traffic, Prioritizes 2026 Brand Refresh

BIGGBY Coffee said in a company update dated Feb. 23, 2026 that it finished 2025 with improved café traffic and will prioritize a brand refresh in 2026; the update header referenced a 460+ unit footprint. The brief company statement frames the refresh and traffic gains as the springboard for the chain’s priorities over the next year.

The brand’s upward momentum is reflected in trade rankings and financial snapshots. Franchise Times placed Biggby at No. 188 on its 2025 Top 400 list and displays a company-statistics block showing global sales of $304,950,556, US units at 420, sales growth of 6.1% and unit growth of 9.7%. The company’s Nov. 14, 2025 blog post by Jim Ryan credited operational innovations and franchise support for the chain’s rise, and the post said Biggby is a “450+ unit high-energy coffee franchise” that has moved up more than 100 places in four years.

Unit counts vary across corporate and third-party sources. Franchise Times’ Top 400 entry lists 420 US units in its data block, the company blog used 450+ in November 2025, and the Feb. 23, 2026 update header referenced 460+; franchise trade coverage has described the chain as having “over 400 locations.” Those discrepancies span sources and dates and leave the precise Feb. 2026 unit tally open to confirmation.

Leadership and long-game strategy are visible in recent moves. Erin Kaylor, described in Franchise Times as a longtime McDonald’s executive, was named president in February 2025. Biggby’s own messaging ties growth to operational changes dating back to a 2011 store-design revision that cut franchise startup costs by about 40%, a change noted in franchise-industry coverage and credited with helping multi-unit expansion. Industry commentary also notes more than half of Biggby franchise owners operate multiple locations, positioning the brand as an entry-level franchise with multi-unit runway.

Sustainability and local marketing are active threads. FranchiseChatter has described a program sourcing coffee from small producers in Mexico, and 1851franchise lists a company podcast episode titled “It Shouldn’t Be This Hard: BIGGBY Coffee’s Journey to 100% Regenerative Sourcing.” Biggby’s Jan. 19, 2026 post announced a Cincinnati Cyclones partnership launching four team-inspired drinks; Deb Mills, President of the Greater Cincinnati Biggby Advertising Group, said, “We’re thrilled to be the Official Coffee of the Cincinnati Cyclones and to develop these signature drinks together. The Cincinnati Cylones are an organization that embodies the same passion for community that we do.”

Franchise economics remain explicit: Franchise Times lists an investment range of $296,250 to $658,000 and an initial investment of $20,000, and the Top 400 block reiterates that Biggby is 100% franchised. As Biggby moves into 2026, watch for the company’s full Feb. 23, 2026 release to resolve the 420 versus 450-plus versus 460-plus unit counts and to spell out the timing and scope of the brand refresh and regenerative sourcing targets.