Paris Baguette aims for 100 new North American stores by 2026

Paris Baguette’s rapid North American buildout is sharpening a bigger lesson for coffee: bakery-cafés are winning share by giving guests more reasons to stay, spend and return. After opening 77 new stores last year, the South Korean chain expected to top 100 new North American outlets by the end of 2026, a pace that puts it among the most aggressive foodservice growth stories in the region.

The brand had more than 280 locations across North America in 2026 reporting and said it was on track to open its 400th North American bakery café this year, backed by 150 planned openings. That scale matters because Paris Baguette is not selling only espresso or only pastries. Its model bundles coffee, breakfast, lunch, snacks and dessert into one visit, which fits the way many customers actually use cafés: for a quick morning stop, a midday meal or a longer break that lasts beyond a single drink order.

Paris Baguette first franchised in the United States in 2015, and the chain now says it has more than 4,000 cafés globally. Late-2025 company reporting showed nearly 260 North American locations open, more than 500 in development, over 225 new franchise agreements awarded, more than 65 new leases executed and nearly 70 openings year-to-date. The brand also marked its 250th North American location in Frederick, Maryland, underscoring how quickly it moved from a newer U.S. entrant to a regional franchise system with real momentum.

That growth has not come from storefronts alone. In February 2025, Paris Baguette announced construction of its first North American manufacturing plant in Burleson, Texas, a step aimed at strengthening bakery production and logistics across the region. For a café brand built around fresh-baked goods, that kind of infrastructure is a signal that expansion is being supported from the back end, not just the storefront side.

Paris Baguette franchise materials cite an average unit sales volume of $2,861,550 and say the brand has nearly 10 years of U.S. operating history. Entrepreneur ranked the chain No. 29 on its 2026 Franchise 500, another sign that multi-unit operators are paying attention. The company’s North American footprint now stretches through markets such as Texas, California, New York, Florida and Georgia, with Canada also in the mix.

The bigger takeaway is clear: Paris Baguette’s momentum looks less like a standalone chain story and more like proof that bakery-café concepts still fit the coffee occasion better than pure beverage plays. By pairing specialty drinks with food and a more comfortable dwell-time format, the brand is building the kind of all-day café that keeps winning in North America.