Coffy targets more than doubling Turkish store count after milestone year
Coffy hit 200 Turkish stores and is now aiming much higher, a sign DP Eurasia is backing the coffee banner that has been growing fastest. The brand is also moving away from weaker assets as it targets 500 sites by 2028.
Coffy has moved from a fast-growing Turkish coffee chain to the centerpiece of a broader portfolio reset, with the brand now targeting more than double its domestic store count after reaching 200 active locations by the end of March.
That expansion push matters because DP Eurasia is not treating Coffy like a side project. The company, which is the exclusive master franchisee for Domino’s Pizza in Turkey, Azerbaijan and Georgia, has been leaning into the coffee business as it shifts away from a less profitable coffee shop operation and toward the concept most likely to deliver cleaner economics.
Coffy was launched in 2019 as a “One-Price Coffee Point” concept, and it has spent the years since turning that format into a national chain. Early growth took it into Istanbul, Ankara, Bursa, Antalya, Izmir and Sakarya, where the brand had 34 branches at the time of one early industry snapshot. By March 31, 2024, Coffy had 97 stores, after adding 62 net new locations in the prior 12 months.
The pace has only accelerated since then. Jubilant FoodWorks said last year that Coffy was profitable and had medium-term potential for 350 stores, while also outlining a plan to open 50 new COFFY stores in Turkey over the following 12 months. More recent Turkish trade coverage has since pushed the ambition further, saying Coffy is now aiming for 500 stores by 2028, with 2025 revenue up 86.7% year on year.
That is a notable bet in a market where Turkey’s coffee culture still runs deep, but chain operators are fighting harder for share and for consumer spending. Coffy’s premium positioning gives it a lane that is different from both value players and legacy café formats, and that distinction appears to be doing more than just helping the brand sell cups. It is giving DP Eurasia a growth engine with enough scale and margin potential to justify a heavier rollout.
The bigger question is whether Coffy can keep that momentum as it opens into more cities and more crowded trade areas. For now, the company’s numbers suggest management believes the brand has crossed a threshold, and that Turkey’s modern café segment still has room for another large-scale winner.
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