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Dunkin’ launches Refreshers Singles To Go! in retail nationwide

Dunkin’ pushed Refreshers into shelf-stable sticks, testing whether a café favorite can keep its flavor while winning pantry and on-the-go shelf space.

Nina Kowalski··2 min read
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Dunkin’ launches Refreshers Singles To Go! in retail nationwide
Source: news.dunkindonuts.com
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Dunkin’ pulled one of its cold beverage hits out of the café and into the retail aisle, launching Refreshers Singles To Go! nationwide as a powdered stick mix made with The Jel Sert Company. The move turns a drink built for the counter into a shelf-stable format sold at Amazon, Walmart, TikTok Shop and other major retailers, a direct test of whether Dunkin’ menu equity can travel beyond the drive-thru and into pantry stock.

The line arrives in Strawberry Dragonfruit Lemonade, Mango Pineapple, Kiwi Watermelon and Peach Passionfruit Lemonade. Each stick is zero-sugar and low-calorie, and retail listings describe the mix as aspartame-free and free of synthetic colors. Ingredient panels on some flavors list green tea extract along with vitamins B3, B5, B6 and B12, keeping the product in the space between a fruit-forward refresher and a lightly functional everyday drink.

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Source: m.media-amazon.com

Amazon’s product pages say one stick is mixed with 16.9 ounces of water, while Walmart listings show 30-count packs and multiple flavors. TikTok Shop product pages list a 40-count variety pack, and Amazon showed the product as an Amazon’s Choice item with a 40-count variety pack as well. The pack sizes, 10-, 30- and 40-count, give Dunkin’ a range of entry points for grocery shelves and e-commerce carts alike.

The launch was announced May 12, 2026, and Dunkin’ said the product had already built momentum online before the wider retail push. A TikTok Shop debut drew more than 18 million views in its first month, and the product reached No. 3 in Amazon’s Powdered Drink Mix category within six weeks. That kind of performance suggests this is more than a novelty package with a familiar logo on it. Dunkin’ appears to be using one of its most recognizable cold drinks as a bridge to at-home mixing and grab-and-go consumption.

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Photo by Fabnel LDN

For Dunkin’, based in Boston, and Jel Sert, based in West Chicago, Illinois, the partnership also leans on packaged-beverage experience. Jel Sert says it has been innovating in food and beverage since 1926, and that history gives the launch a sturdier backbone than a one-off licensing play. The real question now is whether the powdered format can preserve the bright, fruit-driven appeal that made Refreshers work in the first place. If it does, Dunkin’ gets a new retail lane that reaches far beyond the café cup.

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