Klatch Coffee Releases Centennial Espresso Celebrating Route 66’s 100th Anniversary

Klatch Coffee of Rancho Cucamonga has released a limited espresso blend called Centennial to mark the 100th anniversary of Route 66, tying the roast to American road-trip culture and the company’s local ties to the historic corridor. The roast was announced in a press-release style launch on January 20, 2026, aimed at retail customers and Klatch’s cafe network.

Centennial is packaged in a 310 g bag priced at $22.95. Packaging artwork intentionally evokes neon signage and classic diner imagery, reflecting midcentury roadside aesthetics associated with Route 66. Klatch Coffee positioned the release as a homage to the culture of the open road and the communities that grew up along the route.

The release matters to readers who follow specialty coffee releases and local roasters because it ties regional heritage to a consumable product. For home baristas and cafe operators, Centennial adds a themed espresso option for signature drinks, seasonal menus, and retail shelves. Klatch Coffee’s targeting of both retail buyers and its cafe network suggests the roast will be available for purchase in cafe locations as well as through Klatch’s retail channels.

Local context matters: Klatch Coffee’s Rancho Cucamonga base situates the roaster near historic Route 66 corridors in Southern California, giving the Centennial release a community connection beyond marketing. The artwork and promotional framing lean into shared nostalgia and local identity, which can help cafes craft limited-time experiences - for example, pairing the espresso with diner-style specials or Route 66-themed events.

Practical advice for readers: treat Centennial as an espresso-focused offering. Dial in your grind and shot times for the bag’s roast level and brewing equipment - testing in 0.1-0.2 gram increments and adjusting extraction time will help you find the best rhythm for espresso drinks. Retail customers looking for a souvenir-style bag will find the neon-and-diner artwork a clear nod to Route 66 memorabilia.

What comes next is clarity about availability and how cafes will use the roast. Klatch Coffee’s announcement suggests distribution through its cafe network and retail channels, so expect stores to feature Centennial in rotation and on brew bars while supplies last. For collectors of regional roasts and operators seeking a themed espresso for winter and spring menus, Centennial offers a way to celebrate Route 66’s centennial with a locally produced bag on the shelf.