Pickup Coffee hits 500 stores, eyes franchise-fueled expansion in Philippines

That model has been built for speed from the start. Pickup Coffee’s outlets are compact, aimed at shopping centers and business districts where foot traffic matters more than lingering seats, and the chain has treated coffee less like a sit-down ritual than a fast daily habit. Its scale reflects that approach: the company says it now has more than 500 stores nationwide, 40 million-plus cups sold, and 200,000 monthly active app users. At one point in 2025, it was already drawing about 500,000 app users.

The chain’s leadership has been tightening the machine behind that growth. Francis Flores, a former Jollibee executive, was named chief executive in August 2024 with a brief to strengthen brand equity, expand the to-go footprint and improve digital loyalty. Later reporting identified Rami Chahwan as Philippine president and chief executive, underscoring how Pickup Coffee has been professionalizing as it shifts from breakneck rollout to a more structured scale-up.

Pickup Coffee has also begun testing whether its low-cost identity can stretch into a broader retail format. On June 20, 2025, it opened its first Pickup Prime store at SM Seaside City Cebu, a larger concept designed with DEFT and paired with LK Bakery. The store signaled a move toward longer dwell times, bakery items and a slightly more premium in-store experience, even as the brand kept speed and affordability at the center of the pitch.

That push comes as competition in Philippine coffee gets sharper. Jollibee Group signed a master franchise agreement in February 2026 to bring Compose Coffee to the country, a sign that major food players see value coffee as one of the market’s biggest openings. Compose Coffee began in South Korea in 2014 and has grown to more than 3,000 stores, a reminder of how quickly a disciplined value chain can scale.