Reborn Coffee secures national Sysco distribution to fuel U.S. franchise expansion

Reborn Coffee Inc. (Nasdaq: REBN), the Brea, Calif.-based specialty coffee franchisor and retailer, has entered a distribution partnership with Sysco Corporation to support a planned nationwide franchise expansion and standardize supply for existing and future operators. The arrangement is intended to give Reborn a more structured delivery framework as it scales across the United States.

An effective date of February 25, 2026 is included in coverage of the agreement. Reborn’s chief executive, Jay Kim, said the deal will help the company scale while protecting product quality and brand consistency: “This partnership is an important step in building the infrastructure needed to support Reborn Coffee’s national franchise growth. A strong distribution platform is essential to scaling a franchise system while protecting product quality and brand consistency. We believe this relationship will help us expand more efficiently and better support our operators across the country.”

Under the agreement, Reborn Coffee will be able to leverage Sysco’s distribution network, ordering infrastructure, and service capabilities to improve fulfillment reliability and streamline purchasing across its system. The companies say access to digital ordering platforms, quality assurance resources, food safety protocols, local sourcing support, and operational tools should help stores execute more consistently and reduce time franchise teams spend on procurement tasks.

Sysco brings scale: the company operates 340 distribution centers across more than 10 countries, employs roughly 76,000 colleagues, and serves about 730,000 customer locations; it generated sales of more than $78 billion in fiscal year 2024 that ended June 29, 2024. The partnership gives Sysco an opportunity to add volume in the growing specialty beverages segment while using its logistics capacity to support expanding restaurant and retail chains.

Market coverage of the deal framed the tie-up as mutually strategic for growth and logistics. That coverage also noted investor enthusiasm for Sysco’s execution this year, reporting a roughly 22 percent year-to-date advance in the share price to about €75.70 and positioning the stock near its 52-week high amid an upgraded profit forecast.

Reborn’s leadership says the distribution agreement will improve franchise readiness by providing a more structured framework for product delivery and systemwide support, allowing store teams and franchise operators to focus more time on customer experience and revenue-generating operations. As Reborn accelerates unit openings nationwide, the Sysco platform will be central to efforts to standardize product quality, food-safety compliance, and purchasing efficiency across its growing franchise system.