Scarlett Johansson Models Crochet Looks in The Outset Resort Campaign

Scarlett Johansson turned The Outset headquarters into a Palm Springs fever dream for the brand's Lip Oasis: The Resort Collection campaign, filling the office with lounge chairs, palm trees, and tropical smoothies before stepping in front of the camera in a wardrobe that reads like a crochet lover's mood board.

The behind-the-scenes footage, shared on The Outset's Instagram, opens with Johansson in a white crochet halter top paired with a flirty multi-colored sarong, her blonde hair styled in wet-looking beachy waves and finished with dewy makeup. From there the outfit changes kept coming: a white crochet dress with long sleeves and a lacy hem, a crocheted sheer minidress worn over a bright-blue bikini, bralettes, and, rounding out the resort fantasy, a sheer white coverup. Striped towels and a see-through tote completed the set dressing.

The video was set to Raye's "WHERE IS MY HUSBAND!" and captioned with a line that made the whole conceit perfectly clear: "'We have Palm Springs at home'…or at least in the office." The full Instagram copy invited followers to "Go behind the scenes with Scarlett on the set of our latest campaign for Lip Oasis: The Resort Collection and see how we transformed The Outset headquarters into a vacation inspired getaway."

The comment section filled quickly with heart and heart-eyed emojis, and the kind of praise that comes when a campaign lands right. "Gorgeous miss Scarlett," wrote one admirer. Another follower left a simple "Beautiful, my love."

Johansson co-founded The Outset in 2022, driven by her own experience navigating sensitive, acne-prone skin. The brand built its identity around clean, gentle ingredients, and Lip Oasis: The Resort Collection represents an expansion of one of its most recognized product lines. At 41, Johansson remains the brand's most visible face, and this campaign leans fully into that, placing her not just as founder and spokesperson but as the embodiment of the escapist, sun-soaked aesthetic The Outset is selling alongside its skincare.

For anyone in the crochet community who has spent years watching the stitch cycle in and out of mainstream fashion, watching a full campaign built around crocheted halter tops and sheer minidresses is a particular kind of satisfaction. The craft has never really left, but moments like this one put it squarely in the center of the conversation.