Guitar Center revives OCDP, bringing back 1990s custom drum nostalgia

Orange County Drum & Percussion is back, and Guitar Center is betting that the name still carries enough weight to matter. The relaunch lands with the same mix of nostalgia and attitude that made OCDP a cult favorite in the first place, but it also asks a bigger question: whether the brand’s return is a real reboot for modern custom-build culture or mostly a sentimental nod to drummers who grew up on the 1990s and 2000s alternative-rock boom.

Guitar Center announced the comeback on April 3, 2026, tying it to OCDP’s 35th anniversary and to the two names most likely to make longtime players stop and look twice: original founder Daniel Jensen and No Doubt drummer Adrian Young. Jensen and Young are serving as advisors on the revival, and the new line is available exclusively through Guitar Center. The first drop is a nine-piece collection, with seven snares and two shell packs, built around heritage-inspired finishes such as Nightglow Fade, Sharkbite Fade, Bubblegum frosted acrylic, black lacquer, raw aluminum and raw copper.

That heritage matters because OCDP was never just another drum badge. Founded in Orange County, California, in 1991, the company started as a retail shop before growing into a custom drum builder with a fiercely loyal following. Guitar Center’s own history of the brand says OCDP had only about 10 to 15 employees at its peak, yet its kits still dominated the main stage at Warped Tour and Ozzfest. The look was part of the message: vented snares, shallow toms, deep kick drums, exotic finishes, fuzzy animal-print wraps, double- and triple-ported bass drum heads and the quirky rectangular badge all turned up in a scene where drums had to be seen as much as heard.

That is what makes the revival resonate beyond collectors. Guitar Center acquired OCDP in 2009, preserving the name for a future like this, and the company is now leaning back into the idea that custom drums can still sell a feeling, not just a spec sheet. Jensen said the original mission was to “break the rules” of what a drum set could look and sound like. Guitar Center chief executive Gabe Dalporto said the relaunch is meant to honor the brand’s influential past while introducing it to a new generation.

Young’s involvement gives the reboot an even clearer through line. He told Rolling Stone that his connection to OCDP goes back about 35 years, to when Jensen offered him a custom snare while he was still broke and trying to get gear. That history gives the relaunch more than marketing gloss. It connects the return of OCDP to the era that made it famous and to the current appetite for legacy drum brands that still know how to look dangerous. More signature releases are already planned, including an Adrian Young limited-edition snare and future models tied to early OCDP names such as Limp Bizkit’s John Otto.