POWERLÖAD spotlights drummer Hell Hammered in new video rollout
Hell Hammered is front and center on POWERLÖAD’s Taxi Cab rollout, with drums and vocals on four In The Pocket tracks before the June 26 drop.
POWERLÖAD’s “Drunk in a Taxi Cab” video does more than sell a sleaze-rock single. The June 12 rollout puts Hell Hammered’s drums and vocals at the center of a campaign that is already leaning hard into groove, attitude, and pocket, with In The Pocket set to land on June 26, 2026. The video itself keeps the concept stripped down and claustrophobic, a grimy, one-location ride shot entirely in the back of a car, which fits a band that wants the whole story to feel like it’s happening in motion.
That focus matters because POWERLÖAD is not treating the drummer like a background part. The trio is credited as Shel Shock on bass and vocals, Hell Hammered on drums and vocals, and Brett Michaels on guitar, and the EPK goes further by placing Hell Hammered on drums and vocals on tracks 2, 5, 7, and 8. That means the kit is not just keeping time on In The Pocket, it is part of the album’s structure and voice. The title itself lands like an inside joke with real musical weight: “in the pocket” is the drummer’s phrase for locked-in feel, solid time, and the kind of groove that makes a band swagger without rushing.
POWERLÖAD has also made the packaging part of the personality. Bandcamp lists the digital pre-order at $6.66 CAD or more and the 12-inch vinyl limited to 300 copies, while the pre-order extras include a scratch-n-sniff sticker described as “the smell of slut rock.” The release is split across Luv Machine Records, Night Strike Records, Nice Load Records, and Marital Aid, which keeps the whole operation sounding as deliberately independent and campy as the music itself.
The rollout also has a live angle. POWERLÖAD said the album campaign would stretch into tour dates with ANVIL in British Columbia and Alberta, giving drummers a chance to hear how this pocket-first material lands off the screen and in a room. The band’s own framing, as a reaction to “safe, sanitized rock,” matches the way the new video works: no polish for polish’s sake, just a dirty little scene, a strong beat, and a drummer who is clearly meant to be heard as much as seen. That is the kind of setup that tells you the groove is the point long before June 26 arrives.
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