Hasbro partners with Change to scale Dungeons & Dragons philanthropy

Hasbro is adding new machinery behind its charity playbook. The company has partnered with Change, a technology company focused on global charitable compliance and donation infrastructure, to support cause-marketing campaigns across Wizards of the Coast, a move that could make future Dungeons & Dragons fundraisers easier to run in more places without turning each one into a paperwork dungeon.

That matters because Wizards already has a real track record here. The Magic: The Gathering and Dungeons & Dragons communities have collectively raised more than $6 million for healthcare services, research and life-saving treatments. Wizards has been a proud Extra Life partner since 2013, was named Extra Life’s Partner of the Year in 2019 and 2020, and received Seattle Children’s Care Award in 2021. Those are not one-off goodwill gestures. They are the kind of repeated community programs that fans recognize, back and return to.

The new Change partnership is aimed at making that machine easier to scale. Hasbro says the setup uses donor-advised fund infrastructure to simplify compliance and cut down the complexity of running charitable efforts across multiple markets. That should matter to anyone who has watched a charity promo stall because of regional restrictions, partner-management headaches or donation tracking that feels stitched together between campaigns. Sarah Knott, Hasbro’s director of global philanthropy and social impact, framed the effort around fans who want to play for good, while Change co-founder and president Amar Shah said the goal is to strip out regulatory and partner-management friction so Wizards can focus on more campaigns and more nonprofits.

The practical test is already visible in the way Wizards has run Extra Life. In 2025, Magic and Wizards’ Extra Life campaign ran from October 28 to November 20, and Magic said all proceeds less transaction fees from selected bundles would go to Extra Life benefiting Seattle Children’s Hospital. Wizards also says donations to Extra Life go directly to Children’s Miracle Network Hospitals, which gives the campaign a clearer destination than the usual black-box charity drive. That kind of transparency is exactly what makes fans more likely to keep showing up.

The broader pattern is even clearer at Seattle Children’s. In 2023, Seattle Children’s said Wizards committed $5 million to the Autism Center, and the hospital named the Autism Center registration area and main waiting room at Seattle Children’s Magnuson in recognition. Hasbro’s philanthropy strategy already centers pediatric physical and mental health, stability for children in crisis and education and youth empowerment, so this partnership looks less like a side quest than a formalized way to keep the charity campaign engine running. For D&D players, the payoff is simple: if the infrastructure works, the next charity drop, event or collab should be easier to trust, easier to verify and a lot less likely to fizzle before the final roll.