Chipotle Brings Back Friday the 13th Tattoo BOGO Deal With Swae Lee

Chipotle's "Tatted Like a Chipotle Bag" BOGO came back for Friday the 13th, giving any guest who walked into a participating restaurant between 3:00 and 4:00 p.m. local time on March 13 a free entrée alongside their purchase, no permanent ink required. Permanent tattoos, temporary tattoos, and freshly Sharpied designs all counted toward eligibility, keeping the door open for anyone who wanted in on the one-hour flash window.

The promotion drew directly from the Friday the 13th flash tattoo tradition, the same cultural moment that drives shops to drop flash sheets of small, pre-designed work every time the 13th lands on a Friday. Chipotle leaned into that framing deliberately, describing the day as one "known for flash tattoos, and now, flash burritos." The viral meme that inspired the whole campaign, in which social media users compared heavily tattooed people to the dense, scrawled artwork covering Chipotle's takeout bags, gained traction in 2024 before the brand turned it into an official promotion.

Swae Lee, the multi-platinum Rae Sremmurd artist, co-created an exclusive limited-edition temporary tattoo flash sheet for the occasion. The Swae Lee x Chipotle designs were available only at the Midtown Miami restaurant at 3201 N. Miami Ave., Miami, FL 33127, from 3 to 4 p.m. ET on March 13, while supplies lasted. Chipotle cited Miami as both Swae Lee's home city and one of America's most tattooed cities in its promotional materials. "Tatted like a Chipotle bag is really about self-expression," Lee said. "It was cool to bring it into the real world and create designs that actually feel like me."

Stephanie Perdue, Chipotle's Interim Chief Marketing Officer, framed the revival as a progression from meme to genuine brand community. "What started as an internet meme became a real-world expression of fandom for our brand," Perdue said. "Bringing this promotion back for Friday the 13th further establishes our connection with the tattoo community, and partnering with Swae Lee allows us to spotlight his authentic passion for the brand and give our fans something extra to commemorate the moment together."

The BOGO required no Chipotle Rewards membership, though members who scanned in-restaurant at checkout unlocked an exclusive Friday the 13th "Tatted Like a Chipotle Bag" badge in the app. The promotion ran in-restaurant only, with no online redemption option. Chipotle's press release listed availability across the U.S., Canada, the U.K., France, and Germany, while the company's FAQ specified only the U.S. and Canada.

This marks the second time Chipotle has activated around Friday the 13th flash culture. The brand ran its first tattoo-themed BOGO on June 13, 2025, distributing 13 temporary tattoo designs, inspired by brand elements including the coveted black fork, water cup, and the "Chipotle is my life" slogan, at 13 Chipotle locations during the same 3:00 to 4:00 p.m. window. The March 2026 edition expanded the reach and brought a named artist into the design process for the first time, raising the stakes on what has quietly become a recurring fixture in the brand's cultural calendar.