Athlon Unboxes Labubu's Big Into Energy, Pop Mart's 2026 Flagship Series

Pop Mart's The Monsters line pulled in roughly $670 million in the first half of 2025 alone, and the series sitting at the center of that momentum is Big Into Energy. Athlon Collectibles writer Rohit Gupta published a detailed unboxing and market analysis of the series on March 13, 2026, walking collectors through everything from physical presentation to the chase mechanics that keep resale prices climbing. If you've been on the fence about diving into this series, or you're already hunting the gray secret and want to know what the market looks like, Gupta's breakdown is the most thorough look at Big Into Energy yet.

What Big Into Energy actually is

Pop Mart launched Big Into Energy on April 25, 2025, and the series hasn't slowed down since. Multiple restocks followed, with notable drops landing in September 2025 and more arriving in early 2026. The staying power isn't accidental. The series leans hard into high-energy themes tied to zodiac prosperity symbols, and that framing resonated especially strongly during the Year of the Horse, which carries built-in associations with momentum and success. For collectors who track cultural timing alongside release schedules, Big Into Energy hit at exactly the right moment.

The series sits under the broader Labubu umbrella, Pop Mart's flagship monster character line that has become one of the defining collectible properties of the mid-2020s. The Monsters line's $670 million first-half 2025 figure puts the commercial scale in perspective: this isn't a niche corner of the blind-box market, it's one of the biggest engines in the entire collectibles space.

Rainbow Energy Meets Monster Flair: the variant breakdown

The core lineup consists of six regular variants, each described as a furry pendant standing 17 centimeters tall. The colorways cover pink, blue, green, purple, orange, and yellow, and every piece includes glowing details designed to give each pull an extra visual punch. Full-set YouTube unboxings have become the go-to way to see these details in action before committing to a pull, with footage showcasing the vibrant fur textures and the genuine surprise factor that makes blind-box collecting so addictive.

Beyond the six regulars, a special doll deepened the series' collector appeal considerably. The Rock the Universe Labubu, released in August 2025, departs from the pendant format with long fur and a pearl heart accent that gives it a distinctly elevated look. On secondary markets, Rock the Universe regularly sells for over $150, a price point that signals how quickly certain pieces exit the general collector pool and move into trophy territory.

The secret pull everyone is chasing

The detail that dominates resale conversation around Big Into Energy is the rare gray edition. As a Labubu secret, it carries odds of 1/72, meaning you'd need to open 72 boxes on average before statistically landing one. That scarcity creates exactly the kind of sustained resale attention that Gupta's market analysis highlights: the gray edition commands strong interest on resale sites, and its presence in a collection immediately communicates that the owner either got extraordinarily lucky or made a deliberate secondary-market investment.

Secret chase mechanics are a core part of how Pop Mart structures collector behavior across its lines, and Big Into Energy executes that mechanic well. The 1/72 odds are tight enough to make an organic pull feel genuinely rare, while the gray colorway is distinctive enough to justify the premium. Anyone hunting the full set knows the gray is the piece that makes or breaks it.

How to watch the market

Gupta's analysis covers the investment angle directly, and the guidance breaks down into three practical approaches. First, prioritize secret pulls. The gray edition's 1/72 odds and resale demand make it the highest-ceiling piece in the series, and landing one through retail rather than secondary market is the clearest path to upside. Second, monitor anniversary and zodiac-themed drops. Big Into Energy's cultural framing around prosperity symbols and the Year of the Horse isn't decorative; it connects the series to a release calendar that Pop Mart tends to revisit. Drops tied to zodiac cycles or milestone anniversaries often carry elevated collector interest and shorter shelf lives at retail. Third, watch restocks for secondary-market flips. The September 2025 and early 2026 restocks demonstrated that Pop Mart continues returning to this series, and each restock creates a window where secondary-market prices can reset and new entry points emerge for buyers who missed earlier drops.

The Rock the Universe Labubu is the clearest proof-of-concept for this strategy. Released in August 2025 with long fur and a pearl heart accent, it now sits above $150 on resale platforms, a premium that reflects both its limited production timing and its distinct design identity within the broader Big Into Energy universe.

Unboxing the experience itself

For collectors who haven't pulled from Big Into Energy yet, the full-set unboxing content circulating on YouTube gives an honest preview. The glowing details on each regular variant are more noticeable in video than in static product photography, and the fur texture reads as genuinely premium compared to earlier Labubu pendant releases. The surprise factor, which is always part of blind-box culture, feels particularly well-executed in this series because the six colorways are distinct enough that any pull feels like a specific outcome rather than a generic one.

Gupta's coverage for Athlon Collectibles grounds the unboxing experience in the physical specifics: 17-centimeter height, pendant form factor, the color distribution across the six regulars. For collectors who approach pulls with a completion mindset rather than a random-acquisition approach, knowing the exact variant count and the single 1/72 secret makes it possible to plan a targeted hunt.

Why this series holds

Big Into Energy landed during a period when the Labubu market was already demonstrating extraordinary commercial velocity, and it reinforced rather than coasted on that momentum. The zodiac prosperity framing gives it cultural specificity that pure aesthetic series sometimes lack. The Rock the Universe Labubu demonstrated that Pop Mart was willing to extend the series with genuinely premium one-offs rather than just repackaging the core six. And the gray secret's resale performance confirms that the demand side of this market remains active well past the initial launch window.

For anyone building a Labubu collection with an eye toward both display value and market position, Big Into Energy remains one of the stronger arguments for why Pop Mart's 2025-2026 release cycle deserves serious collector attention.