Pop Mart gives Labubu fans a wig-care guide for Hair Salon Series

Pop Mart is turning the Hair Salon Series into a maintenance habit, not just a blind-box chase. The company’s care guidance is blunt about what keeps Labubu and Mokoko wigs looking good: cool shade, gentle brushing, no heat, no harsh products, and enough storage room to keep the fibers from getting crushed.

What the launch puts in your hands

The Hair Salon Series went on sale on Pop Mart’s U.S. site on June 26, 2026, and the line is built like a little collector ecosystem rather than a single figure drop. The official listing includes a vinyl plush pendant blind box, figures, a fragrance spray blind box, a glowing fridge magnet blind box, a display bag blind box, and a pendant blind box, with the vinyl plush pendant blind box listed at $39.99 and the figures at $17.99. Pop Mart also marks the products as not suitable for persons under 15.

The company frames THE MONSTERS as a world created by artist Kasing Lung and inspired by Nordic myths, with Labubu described as a kind-hearted monster with high ears and serrated teeth. That matters here because the Hair Salon concept leans into the character’s look in a way that makes hair part of the appeal, not an afterthought. Coverage around the release has described the theme as retro-inspired and barbershop- or salon-themed, which fits the way the series mixes toy collecting with beauty-counter styling cues.

Why the hair-care guide matters now

The unusual part of this launch is not that Pop Mart made themed accessories. It is that the company spelled out how to preserve the wigs on the figures themselves. For collectors, that turns the Hair Salon Series into a more hands-on hobby, where condition, display quality, and future trade value all depend on whether the hair stays soft, shaped, and clean.

That shift also matches the scale of the Labubu market around it. Pop Mart says it operates through 350+ offline stores and 2,000+ Roboshops in more than 23 countries and regions, which helps explain why this kind of practical guidance matters. When a character line is distributed that widely, the difference between a carefully kept piece and one that has been overhandled becomes obvious fast.

The care steps that matter most

The first rule is temperature and light. Keep the figures in cool, shaded places and away from direct sunlight or high heat, because excessive heat can damage synthetic fibers. That means no display spot on a bright windowsill and no leaving them near anything that runs warm for long periods.

Pop Mart also tells owners to skip hot tools. Hair dryers and curling irons are explicitly discouraged, and air-drying or a cool-air setting is the safer path. The message is clear: if you plan to restyle the hair, do it gently and keep the heat out of it.

For detangling, the company recommends a soft air-cushion brush instead of a fine-tooth comb. That small detail says a lot about how the figures are meant to be handled. The goal is to keep the wig looking groomed without pulling fibers harshly or turning every styling session into damage control.

• Use hair oil for knots, but only as a light aid for easing tangles.
• Use anti-static spray if the fibers start to frizz.
• Skip perfume, hair gel, alcohol-based products, and similar chemicals that can fade colors or weaken the fibers.
• Let the wig dry naturally, or use cool air if you need to speed up the process.

How to store and style without flattening the look

Storage is part of the care routine too. Pop Mart recommends leaving the wigs enough room to breathe so they do not get flattened, which is the kind of detail that separates a display piece from a stuffed drawer toy. If you are putting the figure away for a while, keep it protected but not compressed.

When you do want to style it, the safest accessories are the ones that do the least harm. Seamless hair ties, protective hairnets, and decorative bows are all part of the approved approach, which makes the line feel closer to a fashion collectible than a conventional plush. The point is to keep the silhouette polished while avoiding dents, snags, or the kind of tugging that shortens the life of the fibers.

The fragrance-spray blind box also helps explain why this launch arrived with care language attached. Once a series starts flirting with scent, grooming, and display styling, it asks owners to think about maintenance as part of the purchase. That is a different collector rhythm from opening a figure, shelving it, and forgetting about it.

What owners should do next

If you have a Hair Salon Series piece in hand, the practical move is to treat the hair like a feature worth preserving from day one. Keep it out of heat and sunlight, brush it only with soft tools, and rely on cool air or natural drying whenever the fibers need resetting. If you plan to restyle, store, or eventually resell, the safest version of the figure is the one that has been handled like a collectible textile, not a doll made to be roughened up.

The lineup itself already encourages that mindset. With colorways and variants such as Coastal Vibes, After Rain, Warm Oat, Velvet Noon, Blue Prelude, and a secret figure called Hazy Noise, the series invites collectors to chase finishes and preserve them. Pop Mart has made the case plainly: the look is part of the object, and the object only stays sharp if the owner is willing to care for it.

That is the quiet shift in the Hair Salon Series. Labubu is still a shelf star, but now the hair is part of the story too, and the collectors who keep it cool, brushed, and uncrushed will be the ones who keep the story intact.