Germany gets its first official Pop Mart store for Labubu fans

Berlin gave Labubu collectors something the online drop cycle never does: a place to queue, browse, and leave with the box in hand. Pop Mart’s first official store in Germany opened on the ground floor of ALEXA Berlin near Alexanderplatz, and the line quickly became the story.

Hundreds of fans turned out despite rainy weather, with queues wrapping around the building. One father-and-son pair had already waited 21 hours, and some collectors came from as far as 500 kilometers away to be there in person. A few were willing to spend hundreds of euros on Labubu items at the opening, which made the scene feel less like a mall debut and more like a pilgrimage.

The payoff for collectors is straightforward. The Berlin shop gave German fans, and nearby EU buyers, a real-world place to pick up Labubu, other Pop Mart characters, limited editions, and in-store exclusives without crossing borders or gambling on reseller prices. For a hobby built around blind boxes, that matters. Labubu sits at the center of Pop Mart’s surprise-driven format, where buyers do not know exactly which variant they will pull, and that uncertainty is part of the chase. In Berlin, that chase moved from a screen to a shelf.

The store itself was about 80 square meters, and access from July 25 to August 4, 2025 was controlled through the marked Alexanderstraße entrance under security staff instruction. That kind of crowd management underscored how much demand had built around the opening. Pop Mart’s official German store list now also includes Berlin Europa Center and Hamburg Europa Passage, suggesting the Berlin opening was not a one-off stunt but part of a wider local footprint.

That footprint sits inside a much bigger business. Pop Mart says it now has 350-plus offline stores and 2,000 Roboshops across more than 23 countries and regions, and the company reported 2025 revenue of RMB 37.12 billion, up 184.7% year on year. On its official Labubu pages, Pop Mart says The Monsters were created by Kasing Lung in 2015 and inspired by Nordic mythology, with Labubu described as a small monster with high, pointed ears and serrated teeth, mischievous-looking but kind-hearted.

Berlin’s opening showed why that character still pulls people off their couches and into line. For German Labubu fans, the real news was not just that Pop Mart arrived, but that the hunt finally had a physical home.