Labubu gets a World Cup makeover at Miami Pop Mart pop-up

Brickell City Centre is where Labubu meets the World Cup in Miami, and that is the whole point of this pop-up. POP MART opened its exclusive THE MONSTERS × FIFA activation there on May 1, giving local collectors a first shot at a collaboration that had already launched online in April and finally puts the lineup in front of Miami buyers without shipping delays or resale markup.

The headline grab is the THE MONSTERS × FIFA Series Catch the Win Vinyl Plush Doll, priced at $149.99 and dressed for the pitch with tiny jersey, cleats, and a gold trophy. Around it, POP MART built a full lifestyle drop: the $32.99 Vinyl Plush Pendant, the $12.99 Glass Cup Blind Box, the $15.99 Bottle Opener Fridge Magnet Blind Box, the $29.99 Football-shaped Mini Bag Blind Box, the $20.99 Mini Pendant Light Blind Box, and the $29.99 Long Lanyard Blind Box. This is not a one-item souvenir table. It is a full soccer-coded Labubu shelf.

The timing is doing a lot of the selling. POP MART’s U.S. collection page lists the online release as April 2, 2026 at 7:00 p.m. PST, while the launch calendar shows THE MONSTERS × FIFA items in stock on May 1 at 2:00 a.m. That matters in Miami because the city still has no official POP MART shop, only vending machines, so Brickell City Centre fills the biggest gap in the local Labubu hunt. For the practical collector, that makes this more than a branded photo-op. It is the rare Miami stop where the product can be bought in person instead of hunted across apps.

Expect the crowd to behave like a release day crowd. The limited-run setup, the no-Miami-store reality, and the promise of unique gifts with purchase and surprise drops all push buyers toward early arrival and repeat passes through the run. POP MART’s online listings also show a max of 14 single boxes per person on items such as the Vinyl Plush Pendant and Long Lanyard, a reminder that scarcity is built into the way this collab is being handled. If the goal is the hero doll or the sharper accessories, the safest move is to treat opening day like a timed drop, not a leisurely mall stop.

The Miami location also lands at the exact moment the city is being sold the 2026 FIFA World Cup story. FIFA says Miami Stadium will host seven matches, including the bronze final, and it has already carved out World Cup 2026 merchandise and host-city products in its own shop. Labubu’s creator, Hong Kong illustrator Kasing Lung, built the character inside The Monsters universe, and POP MART has turned that origin into a global retail machine. At Brickell, the crossover feels less like a novelty and more like a test of how far collector culture can travel when sports fandom is already waiting at the door.