Labubu heads to Tokyo in immersive THE MONSTERS exhibition
Tickets are open for Tokyo’s THE MONSTERS 10th anniversary stop, with a 2,500-yen entry, a five-screen Puca theater, and event-only merch.
Ticket sales for THE MONSTERS 10th Anniversary Exhibition Tokyo opened on May 25, and the 2,500-yen admission gets Labubu fans into Azabudai Hills Gallery from June 11 through July 5. POP MART Japan is not selling this as a simple figure display. The Tokyo stop is being built as a collector destination, with a special Japan-only illustration, ticket perks, a tote-bag file, food, film, retail, and photo-friendly spaces all folded into one visit.
The Tokyo artwork shows Labubu arriving in Japan with Mount Fuji and Tokyo Tower in the background, and POP MART is already using that image for the ticket extras and the 10th-anniversary tote-bag file. The Japan site carries the exhibition under the title MONSTERS BY MONSTERS: NOW AND THEN, which signals the positioning clearly enough: this is anniversary programming meant to pull in both casual visitors and people already tracking THE MONSTERS drops.
The biggest difference from a standard convention-style booth is the range of things packed into the run. Tokyo will debut a five-screen immersive theater built around The Story of Puca, with narration by voice actor Natsuki Hanae. The venue also has a cafe tie-in planned with Labubu-, Zimomo-, and Mokoko-themed items, including cream curry, fruit crepes, matcha ice cream, and sesame milk. For anyone planning around limited stock, the limited pop-up shop and its event-only merchandise matter even more, because some items will be handled through a lottery.
POP MART is extending the show beyond the gallery walls too. The surrounding Azabudai Hills area will carry outdoor installations featuring KINGMON, Labubu, Tycoco, and Pato, which should make the Tokyo stop feel more like a branded district takeover than a single-room exhibition. That is a sharper, more collectible-friendly setup than earlier legs in Shanghai, Taipei, Hong Kong, and Paris, where the anniversary tour already included original sketches, collectible figurines, paintings, sculptures, illustrated books, and an immersive plush-toy zone.
The broader scale explains the push. Asia Society Hong Kong Center traced THE MONSTERS back to Kasing Lung’s 2015 picture-book trilogy, while POP MART describes the line as a Nordic-mythology-inspired fairy world. POP MART’s 2024 annual report said THE MONSTERS passed RMB 1 billion in revenue for the first time in 2024, and Pop Mart said LABUBU doll sales topped 100 million units worldwide in 2025. Tokyo is being staged for that level of demand, and the ticket window is the first sign of it.
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