Labubu maker plans major New York store expansion

Pop Mart is planning a 7,000-square-foot store at 680 Fifth Ave and East 54th Street, giving Labubu collectors another official Manhattan buy point beyond the Oculus. For fans chasing blind-box stock, that kind of footprint can mean better access, less dependence on resale listings, and a stronger chance of in-store exclusives when demand spikes. A social post tied to the project listed an opening window of July 17 to August 31 and hours from 10 a.m. to 7 p.m. Sunday through Thursday and 10 a.m. to 8 p.m. on Fridays and Saturdays.

The Fifth Avenue address puts the store in one of Midtown’s heaviest-foot-traffic corridors, where tourists, office workers, and local collectors can all hit the same checkout line. Pop Mart already lists a New York location at 185 Greenwich St in the Oculus, so the new site would add a second major city foothold and give the brand more room to move product without relying only on app drops and shipping.

The company’s expansion plan also tracks with its numbers. Pop Mart’s interim results for the six months ended June 30, 2025 showed revenues up 204.4% and net profit up 396.5%. The company said full-year revenue should exceed $4 billion, and the growth was driven especially by higher-margin overseas markets. That kind of cash flow helps explain why Pop Mart is willing to put a larger physical store into a prime Manhattan address instead of treating Labubu as a short-lived viral product.

Labubu’s roots are still very much in the art-toy world. Kasing Lung created the character in 2015, inspired by Nordic folklore, as part of The Monsters series. Kaikai Kiki Gallery says Lung was born in Hong Kong in 1972 and began collaborating with How2work in 2011, years before Pop Mart pushed the character into the mainstream collectible market. Pop Mart also planned to launch mini Labubus in August 2025, a sign the company is broadening the line rather than leaning on one size or one drop cycle.

For collectors, that makes the Fifth Avenue store feel less like a simple ribbon-cutting and more like a shift in how the hunt works in New York. Another Manhattan storefront means another official place to beat reseller markups, another chance at fresh inventory, and one more stop where the Labubu line could become part of the city’s daily retail rhythm.