Labubu names and colors guide helps collectors identify dolls fast

Start with color, not the series name

When a Labubu turns up loose, boxed, or half-remembered from a trade, color is often the quickest way back to the exact variant. This guide works because it reduces a crowded product world to the shades collectors actually recognize first: blue, brown, green, grey, orange, pink, purple, red, white, yellow/peach, and black.

That matters in a community where one character can appear across multiple series, collaborations, and release waves. POP MART says THE MONSTERS were created by Kasing Lung in 2015 in a fairy world inspired by Nordic mythology, and it describes LABUBU as a small monster with high, pointed ears and serrated teeth. That silhouette helps, but color is often the faster filter when you are trying to identify a figure from a quick photo, a partial listing, or a memory from a booth table.

Use the color groups collectors reach for first

The blue section is a good example of why this method works. Under blue, the guide groups O for Openness, K for Knowledge, D for Dollar, Sea Salt Coconut, Hope, and Hide And Seek. Those names are easy to blur together if you are relying on series titles alone, but the color cue gives you an immediate lane to narrow the search.

Brown is even more overloaded, and that is exactly why collectors mix these up so often. The brown group includes S for Smile, B for Belief, L for Love, Toffee, Good Luck To You, Sitting Pumpkin, Secret: DuoDuo Secret, Chestnut, Catch Me If You Like Me, Vans Jump For Joy, Wacky Mart Juggling Clown, Let’s Checkmate, Zimomo Pompompurin, and Hello Kitty Secret Hello Kitty. If you are sorting a stash, hunting for a replacement, or trying to verify a marketplace photo, brown alone can cover a wide range of releases, from character-led names to crossover entries.

The guide’s other color families, green, grey, orange, pink, purple, red, white, yellow/peach, and black, fill out the same map. That structure is useful because collectors rarely remember every official title first. They remember the shade on the shelf, the feeling of the expression, or the way the ears and teeth looked in person.

Why purple figures get special attention

Purple is where the color guide becomes more than a sorting tool. Some purple Labubu figures have become among the most expensive ever sold, which makes a simple color label carry real resale weight. Be Fancy Now was reported at $1,200 and Wings of Fantasy at $1,998, a spread that shows how much value can sit behind the same visual family.

POP MART lists Be Fancy Now with a release date of March 15, 2024. It lists Wings of Fantasy with an October 4 release date and places it in the LABUBU × PRONOUNCE collaboration line. For collectors, that pairing of color and release detail matters because it separates a high-value purple figure from other purple Labubu releases that may look similar at a glance but live in a different market bracket.

That price gap is part of a bigger picture. On June 10, 2025, a human-sized Labubu figure sold at Yongle International Auction in Beijing for 1.08 million yuan. Coverage put that at roughly $150,000 in some reports and more than $170,000 in others depending on fees and conversion, and reports from the sale said 48 lots brought in 3.73 million yuan with nearly 1,000 collectors bidding in person or online. In other words, Labubu has moved far beyond casual blind-box talk: exact identification now has direct consequences for buying, selling, and insurance-level valuation.

Know the current lineup so you do not confuse one drop with another

The broader THE MONSTERS lineup keeps getting wider, which is another reason the color guide earns its place. POP MART’s current product mix includes Have a Seat, Exciting Macaron, Big into Energy, Let’s Checkmate, and Pin for Love, along with crossover releases like The Monsters × Hello Kitty and Friends and The Monsters × FIFA. When a single character appears across that many formats, the color label often becomes the most stable shorthand in conversation.

The release dates help pin down the timeline on the official side. POP MART lists Have a Seat for July 12, 2024, Let’s Checkmate for February 7, 2025, and Big into Energy for April 25, 2025. Pin for Love is presented as a series about spelling out and interpreting love, which adds another layer of meaning that can be lost if you only remember the box art and not the series intent.

That is why a color-first guide does real work for collectors. It helps you avoid duplicate buys when a brown Labubu turns out to be a different brown Labubu than the one already in your display, and it helps sellers present the right variant before a buyer compares the wrong listing photos.

The practical payoff for buyers, traders, and sellers

Used well, this guide does three things at once: it speeds up identification, lowers the odds of a mistaken trade, and gives resale research a cleaner starting point. A collector who can separate blue from brown, or purple from every other collaboration shade, is already ahead of the common mix-ups that happen when names, series, and special editions blur together.

The strongest habit is simple: start with color, then confirm the series name, then match the release details. That order fits the way Labubu actually shows up in the community, whether it is a loose figure from a shelf photo, a premium purple piece tied to a collaboration line, or a new drop from THE MONSTERS universe. When the box art fades and the catalog gets crowded, color still gets you to the right doll fastest.