Labubu prices surge to 34,000 yuan as resale heat persists

Labubu’s resale market is still running hot enough to price out ordinary buyers, with some listings climbing to around 34,000 yuan and one MEGA LABUBU TEC figure, a 79.3-centimeter release, advertised as high as 34,929 yuan, up from about 9,900 yuan at launch. A Labubu The Monsters collaboration with Vans has been listed at 38,074 yuan on JD.com, while smaller figures around 38 centimeters have also been pushed up, with some offered at 16,697 yuan. For collectors trying to buy at retail, the gap between official pricing and secondary-market demand has become the story.

That gap is widening because scarcity is now part of the buying routine. Pop Mart has opened stores in prominent cities such as Paris and London, where fans reportedly queue for hours to secure the latest drops, and in Zhengzhou, store staff said Labubu Generation 3 blind boxes became especially sought after after their April physical release. Buyers there are increasingly relying on fan groups to track restocks, while many purchases now move through official Pop Mart platforms and then into in-store pickup, a setup that keeps some control in the company’s hands even as demand remains intense. One Zhengzhou employee put the pressure plainly: “nine out of ten people entering the store ask about Labubu.”

The numbers behind the frenzy help explain why the market has stayed overheated. Pop Mart reported 2024 revenue of 13.04 billion yuan, up 106.9% year on year, and said The Monsters, the Labubu franchise, generated 3 billion yuan, a 726.6% jump from the previous year and about 23.3% of total revenue. Overseas and Hong Kong, Macau and Taiwan revenue reached 5.07 billion yuan, up 375.2%, turning what began as a China-centered collecting wave into a global one.

That global reach has also brought disorder. In May 2025, Pop Mart suspended in-store Labubu sales across the United Kingdom after chaotic queueing, crowd surges, reported fights and staff-safety concerns, saying online sales would continue while it worked on a new distribution model to improve fairness. A month later, a first-generation human-sized Labubu sold at Yongle International Auction in Beijing for 1.08 million yuan, about $150,000, in the first auction dedicated to the character. The market has moved far beyond toys on a shelf; with official supply tight and resale prices still surging, Labubu is being treated like a scarce asset, and the 34,000 yuan listings show just how far that shift has gone.