Labubu release timeline tracks key series, from Macaron to Pin for Love

Why this timeline matters now

Labubu Collector’s April 10, 2026 release-history page works because it turns the line into a map instead of a blur. By laying out a complete timeline of release dates across keychains, individual releases, Mokoko, and Zimomo, it makes it easier to date each wave, spot design shifts, and see which drops became the anchors of the hobby.

That is exactly why the page feels collector-useful. It shows Labubu as a sequence of design eras, not a random stream of blind-box releases, and that framing helps explain why some figures still dominate the conversation while newer ones are judged against them.

The four releases that define the modern Labubu era

Exciting Macaron V1 is the starting point that matters most. Pop Mart’s official Tasty Macarons blind box released on October 26, 2023, and the set is widely treated as the first Labubu keychain wave. It introduced figures that still define the line for many collectors, including Lychee Berry, Soymilk, and the secret Chestnut Cocoa.

Have a Seat V2, released on July 12, 2024, pushed the story into a more recognizable second phase. The collection kept Labubu’s core personality intact while changing the visual rhythm enough to feel fresh, which is why it reads as more than a simple follow-up. For collectors, that makes V2 a real turning point, not just another restock-era drop.

Big Into Energy V3, released on April 25, 2025, widened the appeal again with its vinyl plush pendant format. It helped cement the idea that each Labubu wave could carry its own identity, not just its own colorway. That matters in a community where the strongest releases are the ones people can name instantly and place in sequence.

Pin for Love V4, listed on the release-history page for August 2025, extends that same progression. Seeing V4 after V1, V2, and V3 makes the line feel more legible, especially for newer collectors trying to figure out which figures are foundational, which are transitional, and which are the ones that set the tone for today’s market.

What the release order tells you about the chase

The page is useful because it shows how Labubu’s rarity structure keeps every wave alive long after the launch rush fades. Each blind-box set contains a secret figure at roughly 1:72 odds, and that chase mechanic is a big reason collectors keep paying attention even when they already know the character line is expanding.

That rarity also helps explain why older or more recognizable sets hold such influence. Once you know the order, you can look at a figure and immediately place it in the larger story, which is practical whether you are buying a full set, hunting a secret, or comparing one drop against another in a trade.

The timeline also helps separate genuine milestones from simple product volume. A V1 keychain set, a V3 pendant release, and a later wave like Pin for Love do not sit in the same part of the market, even if they share the same mischievous silhouette. Knowing the sequence makes it easier to understand why certain figures become reference points while others remain follow-up favorites.

Why the V5 rumors matter

The release-history page does not stop at the past. After laying out V1 through V4, it points to rumors of a V5 series expected sometime in mid-2026, with fans already speculating that the next keychain line may follow a different naming pattern. In Labubu culture, that kind of speculation has real weight because anticipation often moves the market almost as much as an actual restock.

That is what makes the timeline feel so current. It is not just a record of what has already happened. It is also a guide to what the community is watching next, and that helps explain why even rumor-level talk can shape buying behavior, resale attention, and comparison debates before a new box ever hits shelves.

The character behind the collectibles

Labubu’s staying power makes more sense when you put it back inside The Monsters universe. Pop Mart says Kasing Lung created that world in 2015, inspired by Nordic mythology, and describes Labubu as mischievous-looking but kind-hearted. That backstory gives the character a stronger foundation than a viral toy trend, because the commercial line grew out of a broader artistic world.

There is also a longer production arc behind the recent boom. Pop Mart has said Lung had already been turning his illustrations into three-dimensional art toys as early as 2011 through Hong Kong designer-toy collaborator How2work. By the time Labubu plush key rings started showing up everywhere in 2025, including with celebrities, the character had already been building toward mass appeal for years.

Why the corporate stakes are now part of the story

The release timeline is also tied to a major business shift. Reuters reported that Pop Mart said first-half 2025 profit would jump 350 percent, and later reporting said first-half 2025 revenue rose 204 percent year over year to 13.88 billion yuan, with net income up 397 percent. Bloomberg then reported that 2025 revenue rose 185 percent to 37.1 billion yuan, while shares fell sharply as investors worried about dependence on Labubu.

That context matters because it shows how the product waves in the timeline connect directly to Pop Mart’s growth story. Reuters also reported that co-COO Si De said the company is borrowing from Disney’s playbook to turn Labubu into a durable franchise, which is a clear signal that this is now a long-term IP strategy, not just a hot blind-box run.

Labubu has already moved beyond the toy shelf

The 2026 product calendar and the movie project confirm that shift. Pop Mart’s U.S. site shows 10th Anniversary Labubu products in 2026, and Deadline reported in March 2026 that POP MART and Sony Pictures Entertainment made a Labubu movie official. Once a character line is getting anniversary products and a film project, it is operating as a full entertainment property.

That is why the release-history page matters so much right now. It helps collectors date the key waves, understand the design turns that built the modern market, and recognize why Exciting Macaron, Have a Seat, Big Into Energy, and Pin for Love are the releases that shaped what Labubu means today.