Labubu Vintage Barbershop launch sees hidden figure command premium
Hazy Noise hit RMB1,378 within hours of launch, even as regular Vintage Barbershop Labubu figures traded much closer to retail.
The hidden Hazy Noise figure from POP MART’s THE MONSTERS Vintage Barbershop drop was already trading at RMB1,378 by around 10 p.m. on launch day, more than seven times its mainland retail price. The same blind-box series went live online on June 25, with Hong Kong pricing set at HKD190 per box or HKD1,140 for a full set, and mainland China pricing at RMB159 per box or RMB954 for the set.
The early aftermarket split was sharp. Velvet Noon led the regular lineup at RMB282, followed by Coastal Vibes at RMB243 and Born Rebel at RMB199, showing that not every figure in the box was moving in lockstep. That kind of spread matters in Labubu trading, where the chase piece can soar while everyday pulls soften, and where completion pressure often decides whether a set feels like a keep or a flip.
POP MART described Vintage Barbershop as the fourth-generation Labubu release, and the drop arrived with extra buzz after the series was previewed on LISA’s social media before the company’s official announcement. That kind of pre-launch visibility has become part of the LABUBU playbook, especially when a character already carries enough recognition to turn a blind-box release into a short-term pricing event.
The market context is bigger than one box set. Labubu was created by Hong Kong artist Kasing Lung in 2015 as part of The Monsters universe, and POP MART’s own 2025 results showed The Monsters generated RMB14.16 billion in sales, up 365.7% year on year and about 38% of total revenue. POP MART also says it now operates in 30-plus countries and regions with more than 500 stores and 2,300 ROBOSHOPs, a scale that keeps each LABUBU launch visible across markets from Hong Kong to the United States.
What makes Vintage Barbershop notable is not a simple hype story, but the way it tempers one. Earlier Labubu cycles saw hidden figures trade at nearly 25 times retail, while this drop showed regular pieces moving more moderately and even some brief sub-retail action on secondary platforms. Hazy Noise still carried the premium, but the rest of the set suggested a LABUBU market that is still hot, just more selective than before.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
