Pop Mart and Laopu Gold Stand Out With Strong 2025 Results

While most China-listed consumer stocks spent 2025 grinding through a difficult macro environment, two names broke from the pack: Pop Mart and Laopu Gold. A Bloomberg Markets analysis published March 20, 2026 examined corporate results and sector positioning across several Chinese consumer companies and identified the two as notable outliers, with strong 2025 performance driven largely by breakout intellectual property, Labubu chief among them.

For anyone tracking Pop Mart's trajectory, the Bloomberg callout confirms what the secondary market already telegraphed months ago. Labubu wasn't just a viral moment; it was a revenue engine that separated Pop Mart from the broader consumer slowdown hitting Chinese retail. The fact that a major financial outlet is now grouping Pop Mart alongside Laopu Gold, a luxury gold jewelry brand with its own cult following in China, says something about how seriously institutional observers are taking the designer toy segment.

Laopu Gold's inclusion is worth noting. The brand has built a devoted customer base through limited-edition craftsmanship pieces that carry a similar scarcity logic to blind box collecting, which may explain why Bloomberg bracketed the two companies together when identifying consumer sector winners. Both operate in spaces where desire outpaces supply and brand identity commands a premium.

The Bloomberg assessment adds a layer of financial credibility to what collectors already knew on the ground: 2025 was the year Labubu crossed from community obsession into genuine business story. The question heading into the rest of 2026 is whether Pop Mart can sustain that momentum as production scales and the market watches closely for any sign that the Labubu premium is softening.