Labubu World Cup figures hit stores as FIFA merch rollout begins

The first Labubu World Cup items were not hiding in a teaser post or sitting only in a checkout page. They were already on display in a Pop Mart store in Guangzhou, where soccer-themed figures from THE MONSTERS × FIFA World Cup 2026 collaboration appeared on May 2, and the main trophy-holding Labubu display was already sold out.

That matters for collectors because it separates real rollout from hype. This was not just a concept mockup or a generic tournament tie-in. It was official FIFA merchandise being merchandised in-store, with the Labubu character pushed right into the World Cup frame ahead of the opening match. POP MART has also moved the line onto its U.S. site under THE MONSTERS × FIFA SERIES, which is the clearest sign that this is a licensed release and not a third-party mashup.

The U.S. assortment is broader than the early Guangzhou sighting suggested. Pop Mart listed a Vinyl Plush Doll for $149.99, a Vinyl Plush Pendant for $32.99, a Glass Cup Blind Box for $12.99, a Bottle Opener Fridge Magnet Blind Box for $15.99, a Football-shaped Mini Bag Blind Box for $29.99, a Mini Pendant Light Blind Box for $20.99, and a Long Lanyard Blind Box for $29.99. The page carried the line, “Small player. Big dreams. LABUBU goes for gold in THE MONSTERS × FIFA SERIES,” which makes the positioning plain: this is lifestyle merch built around tournament energy, not a one-off mascot item.

Emily Brough, head of licensing for Pop Mart Americas, called it The Monsters’ first official sports collaboration and said Pop Mart was bringing Labubu to the pitch to celebrate fandom, unity, and imagination. That language tracks with the way the line is being staged. Trade and retail coverage had already pointed to pop-ups and installations across the United States, Mexico, and Canada, so the rollout looks region-specific and likely uneven rather than a single clean global drop.

FIFA’s own tournament calendar explains why this launch has room to stretch. The 2026 World Cup will be the first with 48 teams, matches will be spread across 16 cities in Canada, Mexico and the United States, the opening match is set for June 11, 2026, in Mexico City, and the final is scheduled for July 19, 2026, in New York/New Jersey. For collectors, that means the buying window may stay open, but the best pieces may not. The Guangzhou sellout already showed the pattern: the official product is here, the shelves are real, and the hard part will be catching the right figure before it disappears.