Pop Mart brings first Welsh store to Cardiff, Labubu fans wait

Pop Mart is finally bringing Labubu to Wales in physical form, with signage already up at St David’s Shopping Centre and the first-ever Welsh POP MART now lined up for Cardiff this summer. For collectors, that means a local shot at The Monsters, HIRONO and SKULLPANDA without having to rely on reseller listings or a long trip across Britain.

The store is being positioned in one of the centre’s busiest retail lanes, on the upper level of St David’s 2 in the Grand Arcade, next to Apple and close to River Island and Zara. Insider Media put the unit at 2,529 square feet, a size that suggests a proper destination store rather than a short-term novelty corner. Helen Morgan, the centre director at St David’s Cardiff, said the mall was responding to “strong demand” from guests, a sign that the opening has been driven by shopper demand as much as brand ambition.

That matters for Labubu fans because Pop Mart is not just adding another toy shop. St David’s has said customers will be able to browse best-selling ranges including The Monsters, with Labubus, alongside HIRONO and SKULLPANDA. In a market where blind-box drops and limited runs fuel the chase, having a physical Cardiff store should make it easier to buy at retail, inspect the wider range in person and keep up with releases without leaning so heavily on the secondary market.

The timing also fits the way Pop Mart has been leaning on Labubu to drive its broader business. The company’s first-half 2025 revenue rose 204% year on year to 13.88 billion yuan, while net income jumped 397% to 4.57 billion yuan. Separate 2025 results showed The Monsters bringing in 14.16 billion yuan in annual sales, about 38% of total revenue, a striking reminder of how much one character family now anchors the company’s growth.

Labubu itself has the kind of built-in backstory that keeps collectors invested. Kasing Lung, the Hong Kong-born artist behind the character, first created Labubu in The Monsters series, and Pop Mart’s own description casts it as a “kind-hearted monster” with high ears and serrated teeth. Cardiff now becomes part of that story, giving Welsh fans their first official Pop Mart door and making the hunt for Labubu a little less dependent on luck, travel and the reseller market.