POP MART expands Labubu with Hello Kitty and Friends crossover

The Hello Kitty and Friends crossover turned Labubu into a two-tier chase, with POP MART putting the easiest entry point and the biggest display piece in the same drop. On the U.S. site, THE MONSTERS x Hello Kitty and Friends Series-Vinyl Plush Pendant Blind Box was listed at $39.99, while THE MONSTERS x HELLO KITTY - Vinyl Plush Doll landed at $149.99, both set for an official online release on March 12, 2026 at 7:00 PM PST.

That price split is part of why the collection mattered so much to collectors. The blind-box pendant gave Labubu fans a smaller, repeatable pull, while the vinyl plush doll gave Sanrio buyers a larger anchor item to build around. POP MART also surrounded the two headline releases with Hello Kitty and Friends companion pieces, including Pink Party Series figures and Sweet Dream Bubble House scene sets, which pushed the shelf from a single character drop into a full display ecosystem. For collectors, that is the real shape of the crossover: not just one figure, but a layered mix of Labubu, Sanrio, and lifestyle-format add-ons.

The collection page frames Labubu as moving through a dreamy journey and meeting new friends, which fits the way POP MART has been handling THE MONSTERS as a flexible character world rather than a one-off mascot. POP MART’s THE MONSTERS page describes the IP as inspired by Nordic myths, reinforcing that Labubu is being managed as a narrative property with room to slip into other universes without losing its own identity. That approach helps explain why this release reads like a reference point: it showed how a Labubu collab can expand the audience without flattening the character.

The commercial stakes were already obvious before the drop. POP MART said in its 2024 annual results that THE MONSTERS was one of four IPs to surpass RMB 1 billion in revenue for the first time, and the company reported full-year 2024 revenue of RMB 13.04 billion, up 106.9% year over year. Against that backdrop, the Hello Kitty and Friends crossover looked less like a side project and more like a template, especially with in-store availability planned for April 2026. It also followed earlier POP MART and Sanrio pairings, including SKULLPANDA x Sanrio Blister Pack Plush Pendants and MEGA SPACE MOLLY 400% Hello Kitty and Friends Series, which made this Labubu release feel like the point where the crossover playbook finally locked in around the brand’s biggest draw.