Pop Mart opens largest London store yet for Labubu collectors

Pop Mart has given Labubu hunters a new home base in the heart of Soho: a 5,090-square-foot store at 69-71 Charing Cross Road, its largest London location yet. For collectors, the practical difference is immediate. A bigger floor plate, a central West End address and a dedicated Pop Mart space mean more room for broader stock, in-person browsing and a better chance of catching new releases without depending only on online drops.

The store adds a mezzanine level, which Pop Mart says is a first for the brand in the UK, and that extra space turns the opening into more than another retail unit. It is designed as a destination, with the “Step Into the Magic” theme and the Twinkle Twinkle Fairground experience giving the shop a more immersive feel than a standard checkout-stop. Ian Ashton, Pop Mart’s UK retail lead, said the growth of the London community has been incredible and called the new shop “a home for collectors, creativity, and culture.”

The Charing Cross Road opening also sharpens Pop Mart’s footprint across the city. The company said London now has seven standalone Pop Mart stores and nine locations overall when dedicated spaces at Harrods and Hamleys are included. Across the UK, the new shop is Pop Mart’s 16th store, a sign of how quickly the brand has moved from novelty status to a fixed part of the collector circuit.

That expansion fits a bigger plan announced in January 2026, when Pop Mart said it would make London its European headquarters. The company also said it would open seven new UK stores, add about 20 more across Europe and create more than 150 UK jobs. The timing matters for Labubu fans because the character sits at the center of The Monsters series, created by Hong Kong-born, Netherlands-raised artist Kasing Lung, who first designed Labubu in 2015 and signed a licensing agreement with Pop Mart in 2019.

The new opening also lands after a tense chapter for British collectors. In May 2025, Pop Mart suspended in-store and Roboshop sales of The Monsters plush toys across the UK after queueing, crowd surges and reported fights. The Charing Cross Road store signals a different approach: larger, more controlled and built to handle demand rather than be overwhelmed by it.

That shift comes as Pop Mart faces a harder question outside the shop floor. Bloomberg reported in March and April 2026 that investor concern has grown over the company’s dependence on Labubu, with the Monsters and Labubu franchise accounting for about 40% of total revenue last year. In London, though, the message is simpler and more immediate: the hunt now has a bigger, better-located address.