Pop Mart opens Times Square flagship for Labubu collectors
Pop Mart's Times Square flagship could give New York Labubu fans a real retail alternative to the resale chase, but it may also funnel demand into two crowded Manhattan stores.
New York Labubu hunters may soon get a real retail alternative to the reseller circuit, but Pop Mart’s biggest Manhattan bet could also push the scramble into two of the city’s busiest shopping corridors. The company has signed a 10-year lease for a roughly 7,000-square-foot flagship at 1540 Broadway in Times Square, with an opening expected in the second half of 2026.
That Times Square store is only part of the plan. Pop Mart has also locked up 680 Fifth Avenue in Midtown Manhattan, a move that would make the location its fifth store in New York City. The brand already has shops in SoHo, the Oculus at 185 Greenwich Street, Staten Island Mall and Tagram Mall in Flushing, Queens, giving it a spread that reaches downtown collectors, outer-borough buyers and the commuters who pass through Lower Manhattan every day.
For collectors, the question is not just whether Pop Mart is opening more doors, but where those doors are opening. Times Square is built for foot traffic, tourists and impulse stops, which could make it easier to find official Labubu blind boxes, accessories and fresh releases without leaning on resale platforms or waiting on one-off drops. It could also mean tighter competition at the shelf, especially if the store becomes a stop for out-of-town fans already planning to hit Broadway, Bryant Park and the Midtown shopping strip in the same trip.
Pop Mart’s physical push matches the scale of the brand’s broader business. Its official U.S. site says it operates more than 350 offline stores and 2,000 roboshops across more than 23 countries and regions. In its 2024 annual results, Pop Mart reported revenue of RMB 13.04 billion, up 106.9 percent year over year. The company later said Labubu sales topped 100 million units in 2025, while total global sales across all IPs and product categories passed 400 million units.
Labubu itself sits inside THE MONSTERS universe created by artist Kasing Lung, with roots in Nordic-myth-inspired picture books. That history matters because it shows how far the character has traveled from art-world niche to high-visibility retail engine. If both Manhattan leases turn into operating stores on schedule, New York will not just have more Pop Mart locations. It will have two of the brand’s most visible stages, and with them a new test of whether in-person shopping gets easier for collectors, or simply more competitive.
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