Pop Mart Unveils Labubu FIFA World Cup Collection With Staggered Global Launch

THE MONSTERS have kicked their way onto the world's biggest sporting stage. Pop Mart's first-ever formal sports partnership, a collaboration with FIFA timed to the 2026 World Cup across North America, unveiled a twelve-piece collection that goes live online April 2 at 10 p.m. ET and hits stores nationwide on April 3.

The centerpiece is The Monsters x FIFA Series Vinyl Plush Doll, priced at $149.99: a bright blue Labubu decked out in a full kit, mini football boots, and clutching a replica World Cup trophy mid-celebration. Running alongside it is the Vinyl Plush Pendant Keychain at $32.99, where a brown Labubu takes the shape of a round pendant zipped inside a pouch, dangling from a lanyard with a football-accented strap. The broader Lifestyle Collection rounds out the twelve-item lineup with a Mini Pendant Light Blind Box, Bottle Opener Fridge Magnets, a Football Mini Bag Series, and glass cups available in three colorways.

"By bringing Labubu to the pitch, we're celebrating fandom, unity, and the imagination to dream big," Pop Mart said in trade materials accompanying the announcement.

The blind-box SKUs are where collector attention is already sharpening. Pop Mart's signature scarcity model, which withholds variant information until the box is opened, pairs with World Cup-scale cultural hype to create exactly the conditions that drive secondary-market spikes. Event-tied lines historically land broader retail placements, which expands supply for the standard items but tends to compress availability for chase variants, pushing aftermarket premiums on the rarer pulls.

The staggered launch reflects a region-by-region allocation strategy that Pop Mart confirmed will be clarified through official channels closer to each market's window. Online pre-orders through popmart.com open first; brick-and-mortar allocations follow. Collectors in markets outside the U.S. are advised to watch Pop Mart's official store pages and authorized retail partners for their specific drop timing, as allocations will vary by country.

The World Cup itself kicks off June 11 across the United States, Mexico, and Canada, and Pop Mart has confirmed it will stage FIFA-themed pop-ups and installations in select host cities leading into the final, giving collectors in all three nations an in-person opportunity beyond the standard retail channels. With the tournament still more than two months out, this drop functions as both an early celebration and a supply test run for what could be a much larger promotional push as the opening match approaches.