POP MART's Labubu catalog reveals plush dolls, blind boxes, accessories

The storefront is the clearest buy signal

If you want to know what Pop Mart is actually pushing to U.S. buyers right now, the official Labubu plush page is the place to start. It reads like a live catalog, not a static brand page, and that makes it one of the best checks against resale listings, reposted screenshots, and the counterfeits that trail every hot Labubu drop.

The page frames the line as “super-soft, collectible,” but the bigger value is practical: it shows which formats are active, how Pop Mart is splitting Labubu across plush dolls, blind boxes, accessories, and home goods, and which releases are being treated as front-burner product. For collectors trying to decide whether to spend on a blind box, a statement-size plush, or a smaller accessory, that price spread matters immediately.

What Pop Mart is prioritizing now

The strongest signal on the page is how heavily it leans on collaborations while still keeping core Labubu series in rotation. The current U.S. catalog features THE MONSTERS x FIFA and THE MONSTERS x Hello Kitty and Friends alongside recurring Labubu lines such as Have a Good Run, Big Into Energy, Coca-Cola, Fall in Wild, Pin for Love, Lets Checkmate, and Rock The Universe. That mix tells you Pop Mart is not treating Labubu as a one-note mascot. It is working the character across sports, character licensing, and its own long-running series ecosystem.

The FIFA drop is especially explicit about the direction Pop Mart wants collectors to see. The collection uses the slogan “Small player, big dreams,” and repeats that LABUBU “goes for gold,” which makes the collaboration feel like a sports-lifestyle release rather than just another toy crossover. The lineup backs that up with a Catch the Win vinyl plush doll priced at $149.99, plus more accessible add-ons like a vinyl plush pendant blind box at $32.99, a bottle opener fridge magnet blind box at $15.99, a football-shaped mini bag blind box at $29.99, a mini pendant light blind box at $20.99, a glass cup blind box at $12.99, and a long lanyard blind box at $29.99.

Hello Kitty, blind boxes, and the price ladder

Hello Kitty and Friends sits in the same premium lane, with a vinyl plush doll at $149.99 and a vinyl plush pendant blind box at $39.99. That pairing is useful because it shows how Pop Mart stretches the same character universe across different price points. One buyer may want the centerpiece plush; another may only want a smaller blind-box pull that still reads as an official collaboration.

The broader catalog also helps you spot the baseline pricing Pop Mart is using to anchor the line. Pin for Love appears in both A-M and N-Z versions at $22.99, which is exactly the kind of detail that keeps buyers from overpaying when a resale post looks urgent or scarce. If a listing is far above the storefront price and does not match one of the active official variants, that is a warning sign, not a collectible bargain.

How to read the page like a collector

The smartest way to use the official catalog is to compare three things at once: series name, format, and price. A Labubu vinyl plush doll, a blind box, and a utility item like a cup or magnet can all be part of the same collaboration, but they do not carry the same collector weight or the same retail value. The storefront makes that difference visible in one glance, which is exactly what you want before buying.

That matters even more because the page also functions as a filter for what Pop Mart is willing to keep pushing in the U.S. market. When the official storefront shows a collaboration, a commemorative release, or a recurring line alongside core characters, it is signaling where the brand wants attention to go. For buyers, that means the page is not just a shopping tool. It is a read on priority.

Why the 10th Anniversary branding matters

Labubu’s 10th Anniversary line carries real weight because it is tied to a clear origin story. Pop Mart’s THE MONSTERS pages say Kasing Lung created Labubu in 2015 inside a fairy world inspired by Nordic mythology, and CGTN reported that 2025 marked the 10th year of Labubu’s creation. That gives the anniversary branding more than decorative value. It marks a concrete milestone in the character’s development from art-world creature to global collector property.

The anniversary framing also helps explain why so many formats now exist around the same character. Labubu did not begin as a single toy mold. It grew out of a story world, then spread into plush, figures, accessories, and commemorative items. When you see 10th Anniversary figures alongside FIFA, Hello Kitty, and the core Labubu lines, you are looking at a franchise that is being managed like an expanding ecosystem, not a one-off toy hit.

The bigger machine behind the drop

That expansion is not happening in a vacuum. Reuters reported in March 2026 that roughly 38% of Pop Mart’s revenue came from The Monsters IP, which includes Labubu, and that Pop Mart’s 2025 revenue reached 37.1 billion yuan, up 185% year over year, with profit rising to 12.8 billion yuan from 3.1 billion yuan in 2024. Those numbers help explain why the official Labubu page feels so active: this is one of the company’s most important engines.

Reuters also reported that Labubu’s popularity surged globally in 2024, helped by social media, celebrity visibility, and long queues at Pop Mart stores. CGTN added another scene from the same rise, with shoppers queueing outside Harrods in London for Labubu products. Put together, those details show why the U.S. storefront matters so much. It is where the hype becomes verifiable product, where the collaboration frenzy meets an actual price tag, and where buyers can tell the difference between an official release, an old repost, and a listing that should never have commanded premium money in the first place.

For anyone trying to buy smart, the lesson is simple: check the official catalog first, compare the format and the price, and let the storefront tell you which Labubu lines Pop Mart is actively backing now. In a market built on scarcity, that is the closest thing to a clean answer.