POP MART’s live product pages show Labubu Hair Salon launch breadth

POP MART’s U.S. new-arrivals page is doing something collectors actually need: it shows not just what Labubu has launched, but what is still reachable through the official storefront right now. That matters because the line between a fresh drop and a missed one is visible in the status tags, with listings marked buy now, notify me when available, pre-order, and in-app purchase only.

For Labubu collectors, that makes the page more useful than a general hype check. If a Hair Salon item is already buy now, the direct-buy window is still open; if it has shifted to notify me or pre-order, the line is moving into a different phase; if it is app-only, the brand is rationing access through a narrower channel. The page also makes clear that some items require local-shipping access, which turns the storefront itself into a live map of how POP MART is splitting demand.

Hair Salon is not a single release, it is a whole launch cluster

The clearest Labubu signal on the page is the Hair Salon Series, and POP MART is pushing it across multiple formats instead of one neat hero SKU. The lineup includes a vinyl plush pendant blind box, figures, a fragrance spray blind box, a glowing fridge magnet blind box, a display bag blind box, a pendant blind box, and a POP BEAN version. That spread tells you the company is not treating Hair Salon as a side release; it is being deployed across the kind of product range that keeps a character in circulation without relying on one format to carry the whole drop.

That breadth also changes how collectors should read the listing. A series with this many format variants can look fully launched while still being uneven in availability, because one format may still be buy-now while another is already out of stock or app-only. In practice, that means the smartest move is to check the exact format you want first, not assume that a visible Hair Salon banner means every version is still available.

The broader collection pages show how crowded the Labubu lane has become

The U.S. page is only part of the story. In POP MART’s U.S. and global collection views, Labubu sits inside a much wider THE MONSTERS ecosystem that also includes the FIFA collector set, THE MONSTERS x FIFA series, THE MONSTERS x Hello Kitty and Friends, Big into Energy, Have a Seat, the Coca-Cola series, Pin for Love, and the 10th Anniversary ZIMOMO release. That is a lot of live product pressure around one character family, and it shows why official pages matter so much to collectors trying to decide whether to buy now or wait.

POP MART’s own THE MONSTERS lore frames the world as one inspired by Nordic myths, with Labubu described as mischievous but kind-hearted. The official history says Kasing Lung brought Labubu to life in 2015 and expanded the concept into picture-book storytelling and collectible formats. That backstory matters here because it explains why a single Labubu drop can arrive as a character play, a blind-box chase, and a brand extension all at once.

Scarcity is being managed, not just produced

The mixed status tags on the U.S. page are the real collector takeaway. POP MART is not presenting Hair Salon as a simple one-and-done retail event; it is allocating scarcity across channels, with some items immediately available, others set to notify me when available, some on pre-order, and some locked behind app-only purchase. That is a very different buying landscape from a clean open stock drop, and it usually means the brand is already steering traffic toward the channel it wants to prioritize.

That also gives a better read on provenance and resale pressure than social buzz alone. When official stock stays visible, the market still has a direct-buy reference point, which can temper reseller premiums on the easier-to-find variants. When a format slides out of the main storefront and into app-only or out-of-stock status, that is when the aftermarket starts to dominate the conversation around what a collector should expect to pay.

POP MART’s scale helps explain why the page looks this way

This is not a small toy maker stumbling through a single hot character. POP MART says it operates in more than 23 countries and regions through 350+ offline stores and 2,000+ Roboshops, so the U.S. new-arrivals page is one node in a much larger system. That scale helps explain why the company can keep multiple Labubu lines alive at once while still controlling where and how each one appears.

The financial side points in the same direction. POP MART reported RMB 13.04 billion in 2024 revenue, up 106.9% year over year, and Reuters reported 2025 revenue of RMB 37.12 billion, with profit attributable to owners of RMB 12.78 billion, up 308% from a year earlier. Reuters also reported that Wang Ning expects revenue growth of no less than 20% in 2026, while the company keeps adding manufacturing capacity in Mexico, Cambodia, and Indonesia to support demand and supply-chain resilience.

That growth has also pushed Labubu beyond the shelf. Reuters reported that Pop Mart is co-developing a Labubu film with Sony Pictures and plans to make London its European headquarters, which puts the character inside a much bigger entertainment strategy. The live U.S. product page still matters most for collectors because it shows what can actually be bought today, but it is increasingly tied to a brand that is managing a global character franchise, not just a blind-box hit.

What this snapshot says to collectors right now

The easiest mistake is reading Hair Salon as one wave when the page is really showing a layered rollout. Some Labubu items are still buy now, some are already moving to notify me or pre-order, and some are being held back behind app-only access or local-shipping rules. That is the practical line to watch if you are deciding whether to move now or wait for a better restock window.

The bigger signal is that POP MART is still using the official storefront to meter demand even as it scales the character globally. If Labubu is the asset you want, the live product pages are telling you which doors are still open and which ones are already narrowing.