Rarest Labubu Figures Ranked, From Secret Editions to Hidden Gems

Pull a Secret Rare from a Labubu blind box and you're holding something genuinely difficult to own. The ID figure from the Big Into Energy series, V3 in the Labubu vinyl plush pendant line, carries an approximate pull rate of 1 in 72 boxes and resells anywhere from $400 to $500 or more on the secondary market. That's not hype; that's the current reality of collecting The Monsters, Hong Kong artist Kasing Lung's creation that Pop Mart introduced in 2015 and has since grown into one of the most competitive blind box franchises on the market.

Understanding which figures are actually rare, and why, takes more than glancing at resale listings. Here's the full picture.

The Monsters lineage and how we got to V3

Labubu's vinyl plush pendant line has followed a clear generational structure. V1, the Tasty Macarons series, established the format. V2, Have A Seat, refined it and introduced DuoDuo as its secret chase figure. V3, known officially as Big Into Energy, is described as "one of the most electrifying releases" in the line. Each installment builds on the last with new thematic direction, new colorways, and a new secret figure hidden inside the production run.

Big Into Energy takes its theme seriously: the series is built around positive energy and ties each of its six regular figures to the five classical elements, Metal, Wood, Water, Fire, and Earth. The regular lineup breaks down as Love in red, Happiness in orange, Loyalty in pink and yellow, Serenity in green, Hope in blue, and Luck in purple. These are the figures shown on the packaging. What's not shown is the one that drives the secondary market.

What a Secret Rare actually is

The term gets used loosely, so it's worth being precise. A Secret Rare, sometimes called a Secret Edition, is a figure that does not appear on the official packaging of a blind box series. They're inserted at random, with very low odds, often 1 in 72 or even 1 in 144 boxes, and usually feature unique designs, finishes, or colorways. Because of their rarity and element of mystery, they're highly collectible and fetch high resale prices, sometimes reaching hundreds of dollars above retail.

That 1 in 144 figure applies to some series across the broader blind box market. For Big Into Energy specifically, two collector sources place the ID pull rate at approximately 1 in 72. It's worth noting these rates come from collector and reseller communities rather than official Pop Mart documentation, so treat them as well-sourced estimates rather than manufacturer-confirmed figures. The core point stands regardless: you can open a full case of boxes and never see one.

Zomobox puts it simply: "Finding a 'Secret' Labubu is very difficult. This makes it the ultimate prize for collectors."

ID: the secret chase in Big Into Energy

The ID figure is the one every Big Into Energy box-opener is quietly hoping for. Visually, it breaks entirely from the bright, saturated palette of the regular six. According to Ladolly, "The 'ID' Labubu features grey fur, dazzling rainbow-gradient eyes flecked with glitter, and rainbow-colored teeth. Its nose and toenails are black, providing a sharp contrast." Where Love is bold red and Luck is vivid purple, ID is moody and restrained in its base coat, with the rainbow glitter detail functioning almost as a hidden reward for looking closely.

The collector appeal is specific: it's a plush-finish, serious-toned figure contrasting the bright colors of the main set, and it has been called one of the most sought-after secrets ever released. On the resale market, ID is currently trading at $400 to $500 or higher, figures sourced from reseller data. For context, retail price on a single blind box is a fraction of that. The markup reflects genuine scarcity.

DuoDuo: the benchmark from Have A Seat (V2)

Before ID, there was DuoDuo, the secret rare from the V2 Have A Seat series. DuoDuo carries a dark brown plush coat with a heart-shaped nose, glowing black eyes, and signature fangs. Its description as "a fuzzy, plush-vinyl hybrid that stands out with a mysterious, moody aesthetic" tracks with the same design philosophy that makes ID compelling: both secrets lean into contrast and texture rather than bright color. DuoDuo's pull rate also sits at approximately 1 in 72 boxes, and it currently trades between $225 and $350 or more. The lower price point compared to ID reflects the timeline, newer secrets tend to command premiums, but DuoDuo is still cited as one of the most beloved secret rares in Labubu history. If you're building a rarity-focused collection, it belongs on the shelf.

Where to find rare figures and how to buy safely

The safest starting point is always official Pop Mart stores, either physical locations or the official online store. Exclusive releases appear here first, and authenticity is guaranteed. For secondary market purchases, reputable platforms like eBay work, provided you verify the seller's reputation before committing. Figpalace's guidance is direct: always check seller reputation to avoid counterfeits, and consider connecting with reseller communities to trade or purchase rare and retired designs. Those communities are also the fastest way to hear about upcoming releases before the general market catches on.

The counterfeit problem in the Labubu space is real, particularly for high-value figures like ID. A grey-furred figure with glitter eyes is easier to fake convincingly than a standard colorway, so due diligence matters more at that price point.

Selling a Secret Rare: authentication and platforms

If you pull an ID or a DuoDuo, the resale infrastructure is well-established. Platforms including Facebook Marketplace, eBay, Instagram, TikTok, and services similar to StockX all see active Labubu trading. StockX handles the authentication process directly, which removes a significant burden from the seller. If you go the independent route, via your own listings or direct sales, you'll need to supply proof of authenticity, purchase receipts, and ideally video documentation of the figure to give buyers confidence. The independent path has the potential for higher margins but requires more trust-building work upfront.

Practical advice for collectors at any stage

A few things that apply regardless of where you are in your collection:

• Blind box collecting accumulates cost quickly. Set a firm budget before you start opening cases, not after.
• Secret and super secret editions are where real value concentrates. Understanding the difference between a standard pull and a chase figure will sharpen your buying decisions.
• Display cases are not optional for anything you plan to hold long-term. Dust and handling degrade the plush finish that makes figures like ID worth what they are.
• The collector community, across forums, Discord servers, and social media groups, is genuinely useful for tracking release windows and authenticating purchases before you commit.

The broader cultural moment

Labubu's reach now extends well beyond traditional collector circles. Zomobox references "The Lisa Effect," identifying celebrity-driven demand as a named phenomenon that has contributed to surges in mainstream interest. The full scope of that effect, which celebrity, what timeline, what measurable impact on sales or resale prices, hasn't been fully documented in available sources, but the fact that it has a name within the community suggests it's been significant enough to shape how collectors think about timing their purchases and sales.

What started with Kasing Lung's original monster character in 2015 has become a layered market where the difference between a standard blind box and a Secret Rare can mean the difference between a $15 purchase and a $500 resale. Knowing exactly which figures sit at the top of that rarity ladder, and understanding the pull rates and design details that make them valuable, is the foundation of collecting The Monsters with any real intention.