Stormi Webster shows off Labubu collection in celebrity style moment

Stormi Webster’s Labubu collection just turned a private toy shelf into a public market signal. The short entertainment clip, posted May 29, 2026, showed Kylie Jenner and Travis Scott’s daughter in a style moment that put Labubu front and center, the kind of visibility collectors notice because it can ripple into faster sell-outs, fresh resale chatter, and a new round of casual demand.

The clip did not announce a Pop Mart release or a store opening. That is what makes it useful to watch from the collecting side. Labubu has already moved far beyond blind-box hunting, and a celebrity family showing the character in a lifestyle setting keeps it tied to fashion, gifting, and accessory culture. For collectors, that kind of exposure matters because it shifts Labubu from a niche pull into a visible status object, the sort of toy people start asking for by name after seeing it in the right hands.

That broader pull has been building for years. Pop Mart describes THE MONSTERS as a universe inspired by Nordic myths, with Labubu as one of its best-known characters. Kasing Lung created The Monsters series in 2015, then partnered with Pop Mart in 2019, giving the IP a much bigger commercial runway. Pop Mart’s U.S. site currently sells multiple Labubu products, from blind boxes to higher-priced anniversary and collaboration pieces, which gives the brand several entry points for both first-time buyers and seasoned collectors chasing rarer drops.

The money trail shows how far the franchise has traveled. Pop Mart said THE MONSTERS brought in more than RMB 3 billion in 2024, and its 2025 annual results reported revenue of RMB 37.12 billion and profit attributable to owners of RMB 12.78 billion. In the same 2024 report, Pop Mart said four IPs, including THE MONSTERS, each crossed RMB 1 billion in revenue for the first time. That scale helps explain why a single celebrity moment can matter so much in the hobby.

It also helps explain the knock-on effects collectors keep watching for. Reuters reported in 2025 that Labubu had become part of Gen Z drop culture, where limited launches can fuel urgency and lineups, while Chinese customs and other authorities reported seizures of counterfeit Labubu goods the same year. Stormi Webster’s collection does not change any of that on its own, but it adds another high-profile boost to a character already living at the intersection of collector demand, fashion signaling, and fake-toy risk.