BRAMI raises $33 million to expand protein pasta across America
BRAMI raised $33 million as investors bet on pasta that tastes familiar, packs more protein, and is already moving fast in major chains.
BRAMI’s $33 million Series B is a bet that the next big pasta story is not a new shape or sauce, but a dry-pasta aisle reset. Investors led by VMG Partners are backing a brand that says shoppers want the comfort of familiar pasta with more protein and fiber, not a compromise disguised as a wellness product.
That pitch has momentum. BRAMI says it is the fastest-growing pasta brand in America, and coverage around the deal says the company is already profitable and expects roughly 400% year-over-year growth by the end of 2026. The new money is set to broaden manufacturing capacity, strengthen supply chain operations, and push the brand further across the country, a sign that this round is about shelf space and scale as much as it is about capital.
The company was founded in 2016 by Aaron Gatti, a first-generation Italian American whose brand story draws on childhood visits to his grandparents’ farmhouse in Umbria. BRAMI introduced its pasta line in 2021, after building the broader brand around Italian food culture. That heritage angle matters because the company is not selling a health powder in pasta form. It is selling a version of spaghetti, curly mac, fusilli, penne, radiatori, and a variety pack that is built from semolina durum wheat and lupini bean flour, then blended with mountain spring water to protect taste and texture.
That formula lines up with what is moving in the category. NielsenIQ data cited in coverage says grain-and-legume pasta is the only alternative-grain pasta segment showing year-over-year sales growth in the last 52 weeks, and that segment has more than doubled over the past three years. BRAMI also cited Nielsen data showing 58% year-over-year product velocity growth, a strong sign that more shoppers are picking it up faster than distribution alone can explain.
Retail expansion is the other reason investors are leaning in. BRAMI says its products are now in more than 4,000 retail locations nationwide, including Walmart, Target, Whole Foods Market, Costco, Sam’s Club, Safeway/Albertsons, and Kroger. One report says the company is entering every Walmart location in the country. That kind of reach turns protein pasta from a specialty health-store play into a mainstream grocery decision, where taste, nutrition, and price all have to hold up in the same basket.
For BRAMI, the opportunity is clear: mainstream pasta buyers appear ready for a better-for-you box only if it still feels like real pasta when it hits the pot.
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