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Felicia launches on Amazon, named NEXTY finalist after Ontario plant opening

Felicia, the Italian-born better-for-you pasta brand, launched nationwide on Amazon and its Organic Oat Penne is a 2026 NEXTY Award finalist as it builds on a London, Ontario plant opened Oct. 22, 2025.

Jamie Taylor2 min read
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Felicia launches on Amazon, named NEXTY finalist after Ontario plant opening
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Felicia, the Italian-born better-for-you pasta brand of Andriani S.p.A. Benefit Corporation, announced in a Feb. 19, 2026 press release that it has launched nationwide on Amazon and that its Organic Oat Penne is a 2026 NEXTY Award finalist as the brand expands retail distribution across the U.S. and Canada. The release frames the move as Felicia “entering 2026 with strong momentum” driven by the Amazon rollout and industry recognition.

Andriani opened its first North American production facility in London, Ontario on Oct. 22, 2025, a project the company reports as a roughly CAD $55 million investment. The plant measures 61,225 square feet and, the company says, “will create significant employment opportunities for the local community” while strengthening supply chain efficiency for Felicia-branded pasta. Carlo Stocco, in the company statement tied to the Oct. 22 opening, said: “This new facility represents a concrete step in Andriani's commitment to bringing the values of the Italian supply chain to North America; values rooted in innovation and sustainability. London, Ontario offered all of the right conditions to anchor the next phase of our international development: A strong talent pool with specialized skills, a vibrant ecosystem dedicated to agri-food innovation, and a clear focus on sustainability and competitiveness. These elements made it the natural choice for our first North American production site. This project is also the result of the extraordinary commitment of all those who contributed to making it a reality, teams in Italy and Canada who worked with”, Carlo Stocco, General Manager of Andriani S.p.A. Benefit Corporation, North America.

Felicia’s product line comprises 11 pasta varieties crafted from grains, legumes and superfoods. The portfolio explicitly lists oat, buckwheat, brown rice, chickpea, red lentil and spirulina among its ingredients, and the company describes the pastas as “all-natural pastas made with just water and carefully selected flours sourced from its vertically integrated supply chain.” Felicia also highlights production under circular economy principles and the use of naturally gluten-free raw materials at its Ontario plant.

The Feb. 19 release positions the Amazon launch as a core distribution step as Felicia seeks to grow its retail footprint across North America and deepen investments in innovation and responsible manufacturing. “We're seeing a major shift in how consumers and retailers evaluate food, with growing demand for clean-label products that deliver both nutrition and taste. Felicia is meeting that moment by combining Italian tradition with innovative ingredients and responsible production, and our continued growth reflects the strength of that positioning,” said Carlo Stocco, Managing Director of Andriani North America.

Felicia traces its origins to Gravina in Puglia, Italy, where the brand was founded in 2009. The company lists a North American site for product and brand information at felicia.us and on Instagram at @felicia_northamerica. The group also notes the entry of Italian investment company NUO since 2022 as supporting its industrial base and international expansion.

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