Morecambe prom welcomes Pimp Your Pasta with soft opening and sea views

Morecambe’s promenade has a new pasta stop taking shape beside The Boardwalk, with Pimp Your Pasta already serving soft-opening customers at 100 Marine Road West ahead of its full launch. The Boardwalk said the pasta bar had already run a couple of soft-opening days and that the feedback had been amazing, while new signage was still on the way and menus were being finalised.

The project is being run by Lee Wallett from The Boardwalk pub and chef John McClean, who have moved into a long-closed food kiosk in a former amusement arcade building on Marine Road West. The Boardwalk has described it as a brand-new pasta bar opening outside the venue very soon, tying the operation closely to the seafront site rather than positioning it as a separate restaurant elsewhere in town.

Pimp Your Pasta has been pitching itself as a flexible, no-fuss stop for the prom crowd, promising freshly made pasta dishes, custom creations and vegan options. In its own social message, the business said it wanted to bring flavour-packed pasta dishes to the seafront, “cooked exactly how you like them.” That mix of made-to-order comfort food and quick-service convenience looks well suited to a stretch of coast that draws families, day-trippers and anyone after a casual bite with a view.

The menu is not stopping at pasta. Beyond Radio reported that the kiosk will also sell burgers, hot dogs, chips and healthy options to takeaway, broadening the offer for people who want something fast from the promenade rather than a sit-down meal. The location, in a former amusement arcade building next to The Boardwalk, gives the venture a built-in footfall advantage at one of Morecambe’s better-known seafront spots.

Early reaction has already started to build word of mouth. The Salty Bean Coffee House, which visited during the soft opening, singled out the chicken and chorizo pasta and said the mini garlic breads were too addictive to stop at one. It also praised the dish as “proper comfort food” that “genuinely hits the spot every single time.” For Morecambe prom, that kind of early endorsement matters: Pimp Your Pasta is not just adding another takeaway, it is adding a fresh, customizable pasta counter with sea views and a local buzz that could help widen the front’s food scene.