Noodles & Company teams with Chrissy Teigen for spring rigatoni and sweet treat

Noodles & Company has put a spring-only rigatoni in play nationwide, pairing Chicken Artichoke & Asparagus Rigatoni with a CRAVINGS-inspired crispy and timing the whole package to land ahead of Mother’s Day. The promotion runs through May 31, 2026, giving the chain a short window to turn a celebrity food partnership into a traffic driver in a crowded comfort-food lane.

The entrée leans into familiar warm-weather cues without drifting far from the brand’s core. Chicken, artichokes and asparagus sit in a light garlic-herb sauce over rigatoni, while the dessert side of the promotion adds a CRAVINGS-inspired crispy built with corn flakes, peanut butter and butterscotch chips. Stacy Moss, Noodles & Company’s vice president of marketing, said the collaboration fit because both brands are rooted in craveable comfort food, and the goal is to make the meal feel shareable and memorable.

That message arrives at a useful moment for the chain. On May 6, the same day it introduced the CRAVINGS bundle, Noodles & Company reported that system-wide comparable restaurant sales rose 9.1% in the first quarter of 2026 and said it raised its fiscal 2026 outlook. The company, which opened its first restaurant in Denver, Colorado, in 1995 and now operates more than 450 locations, has spent recent months trying to show that menu work still matters as much as value and traffic.

The spring partnership also fits the broader pattern of Noodles’ menu resets. In 2025, the company said two-thirds of its menu was new or improved after a wider refresh, and in March 2026 it promoted the return of Indonesian Peanut Chicken Sauté and Chili Garlic Ramen. The Chrissy Teigen tie-in extends that strategy by borrowing a recognizable culinary brand instead of asking diners to learn a brand-new concept from scratch.

The company is also using the launch to push Noodles Rewards. New members get a free regular entrée after their first purchase of $10 or more, and members can earn points on every order and get early access to new and returning dishes. For Noodles, the limited-time collaboration is doing several jobs at once: it adds a seasonal headline, gives the menu a social-media-ready hook, and turns a celebrity comfort-food name into another reason to walk in before the month is over.