Fujifilm adds first black-and-white disposable camera to QuickSnap line

Fujifilm marked QuickSnap’s 40th anniversary on June 30 by adding two new single-use cameras, including the line’s first black-and-white model. The other newcomer, QuickSnap Active, replaces Fujifilm’s current waterproof disposable camera, while the standard QuickSnap stays in the lineup for color shooting.

The Black and White version is the sharper break from the familiar formula. It comes preloaded with ISO 400 black-and-white negative film, uses a fixed-focus 32mm f/10 plastic lens and a 1/140s shutter speed, and keeps the built-in flash aimed at the same short-range, grab-a-shot use case that has always defined the format. Fujifilm’s own specs put the flash distance at about 1 to 3 meters, which is exactly the kind of range that works at a reception table, a crowded party or a travel snapshot taken without much planning.

That simplicity is still the point. QuickSnap weighs 90 grams, shoots 27 exposures and runs on a built-in battery, so it remains the sort of camera that disappears into a bag until the moment somebody wants a low-pressure frame. Fujifilm has long framed QuickSnap as a camera for easy shooting anytime and anywhere, and the product still reads that way: turn the dial, press the shutter, move on. For people who already carry a phone, the appeal is not technical superiority. It is the permission to stop worrying about perfect composition, screen glare and endless retakes.

The pricing and rollout also fit that audience. Fujifilm North America says QuickSnap Black and White will sell for $22.90 in the United States and $34.99 in Canada. Fujifilm Japan and Fujifilm Europe say QuickSnap Active is due in early August 2026, while QuickSnap Black and White follows in September 2026. The standard color QuickSnap continues with Kodak X-Tra ISO 400 film, which keeps the line’s choice simple: color for the usual disposable-camera look, or monochrome for anyone who wants that same spontaneity with a little more mood.

QuickSnap was launched in July 1986, which Fujifilm calls the world’s first single-use camera, and the company says more than 1.7 billion units have sold worldwide. Forty years later, the pitch has not changed much. Fujifilm is still selling convenience first, and the new black-and-white model suggests there is still room for a disposable camera that feels familiar, but not quite the same.