Insta360 teases Luna Pro and Ultra, Leica-powered pocket cameras at NAB

Insta360 walked onto the NAB Show 2026 floor in Las Vegas with frosted glass hiding just enough of the Luna Pro and Luna Ultra to make the message plain: this is not another side project, it is a direct run at DJI’s Osmo Pocket category. The upright, handheld shape is immediately familiar, and that is the point. Insta360 is signaling that it wants a piece of the mainstream travel and vlogging market, not just 360-degree enthusiasts or action-cam buyers.

The hardware details matter because they move Luna out of the gimmick zone. The line is said to use a Type 1 sensor, an f/1.8 lens, variable focal lengths and 10-bit color, which would give creators a far more serious imaging base than a novelty pocket cam. The Luna Pro is the single-lens model, while the Luna Ultra adds a second lens. Insta360 says that extra lens should improve telephoto performance, a clue that the company is trying to solve one of the biggest limitations in compact creator cameras: getting reach without sacrificing pocketability.

That puts Luna squarely against the DJI Osmo Pocket 3, the benchmark in this category since its October 2023 launch. DJI’s camera pairs a 1-inch CMOS sensor with a 2-inch rotatable touchscreen, 4K/120fps recording and three-axis mechanical stabilization, plus easy horizontal and vertical switching. Insta360 is not trying to copy that formula exactly. It looks more intent on using Leica co-engineering, a dual-lens option and its own software ecosystem to build a different kind of pocket camera, one that leans harder toward image quality and flexibility than pure convenience.

The Leica link gives the tease more weight than a simple badge partnership. Insta360 and Leica first worked together in January 2020 on the Insta360 ONE R, then extended the relationship in January 2026, with Insta360 pointing to the Ace Pro 2 as the latest result. That history suggests Luna is part of a deeper strategy, not a one-off branding exercise. The preview of the Insta360 Mic Pro alongside Luna reinforces that view: Insta360 appears to be assembling a fuller creator kit around the camera, not just a body with a lens.

For readers deciding whether to wait, switch or ignore the hype, the split is clear. Travel shooters should pay attention if Luna delivers better low-light results and usable telephoto in a body this small. Hybrid creators will care if the Leica tuning, 10-bit workflow and audio accessories actually make fast turnaround easier. Serious enthusiasts already happy with the Osmo Pocket 3 can watch and compare, but they do not need to jump unless Insta360 proves the specs translate into better footage in hand. If Luna ships with the promised hardware and software integration, the pocket-camera market may stop being DJI’s to define alone.