Lux Tiny Homes Trademark Filed by Winston-Salem Company B100 Global

A Winston-Salem company has staked a formal claim on the "Lux Tiny Homes" brand name, filing a federal trademark application that signals a push into the premium end of the tiny house market.

B100 Global LLC, operating out of Winston-Salem, North Carolina, filed the application on March 11, 2026, assigning it serial number 99695644. The filing was publicly recorded through trademark tracking databases, making it visible to competitors and potential partners across the industry.

The "Lux" framing is a deliberate positioning choice in a market that has long wrestled with the tension between affordability and high-end finishes. Tiny homes built around luxury specifications, think quartz countertops, custom cabinetry, high-efficiency HVAC, and architect-designed layouts, have carved out a growing niche among buyers who want a smaller footprint without sacrificing quality. A trademarked brand name under that banner gives B100 Global a protected identity to build around, whether that means a builder line, a development concept, or a product series.

Trademark filings at this stage represent intent and early-stage brand protection rather than a launched product. The application enters a review process where the United States Patent and Trademark Office examines it for conflicts with existing marks before any registration is granted. That process typically takes several months.

What the filing does confirm is that B100 Global is moving deliberately. Choosing to register a mark rather than simply operating under a trade name suggests the Winston-Salem company is planning something with enough commercial weight to warrant federal protection from the start.